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    What Are Contact Lens Sales Worth?

    • by: Jennifer
    • On: 16, Aug 2022
    18 min read
    4 min read

    What Are Contact Lens Sales Worth?

    HOW MUCH CAN AN OPTOMETRY PRACTICE CAN GENERATE IN CONTACT LENS SALES? "There is no money in contact lenses" is a sentiment the industry has been hearing for the past decade. With the launch of online...

    2 min read

    Auto-reminders to Increase the Cash Flow of Your Practice

    Auto-reminders can offer an easy way to market to your patients when they are due to re-order. To have them thinking of your practice first - an email or text can make all the difference. The most com...

    3 min read

    How to Create a Better Patient Experience

    Providing an outstanding patient experience is one of the biggest competitive advantages a practice can have. Rather than compete on price, 66% of businesses compete based on a customer experience. So...

    3 min read

    Embracing Online Contact Lens Sales

    ONLINE CONTACT LENS SALES IS ONLY GROWING Ordering contact lenses online is nothing new, and patients are looking for convenience. Barriers to ordering from a doctor's office are calling, order, and c...

    How to make revenue after business hours

    Want to generate sales while you sleep? Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking ca...

    4 min read

    Meet our Team!

    3 min read

    Dr. Contact Lens Announces New VP of Sales, Robin Rhodes

    Dr. Contact Lens, Fort Lauderdale, FL –February 23rd, 2022 – Dr. Contact Lens, the first contact lens service company that streamlines the contact lens ordering process for both patients and private p...

    3 min read

    Dr. Contact Lens Completes Full Integration With New Era / e-dr.

    Dr. Contact Lens, Fort Lauderdale, FL –January 15th, 2022 – Dr. Contact Lens, the first contact lens service company that streamlines the contact lens ordering process for both patients and private pr...

    2 min read

    Mine your data to find hidden revenue

    Your data is worth a lot. Wondering how you can make revenue from this data? With technology you can easily view a list of patients in every category, and in one click market to them via text & em...

    1 min read

    What does it cost to implement DCL?

    What does it cost to implement DCL? You're first thought when thinking about implementing technology might be: this will cost me money. While this is a fair thought, technology is designed to streamli...

    9 min read

    Top 10 reasons to sell online

    Why are some offices adopting online contact lens sales?

    6 min read

    Learn more about our sales guarantee.

    Have you been wondering what Dr. Contact Lens can do for your practice?

    7 min read

    Cost analysis of contact lenses

    What do we really make on contact lenses? We've tracked the steps it takes your staff to process a single contact lens order from order to dispense and it is about 15 minutes (If they pick up after th...

    7 min read

    There is A LOT of money in contact lenses!

    How can branding bring you more contact lens sales?

    Why branding?

    Do You Value Your Contact Lens Sales?

    Ever catch yourself thinking there is no money in contact lenses? Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they ar...

    How quick can I setup online sales?

    You can be ready to go in 5 days or less

    Show me the ordering

    So, you've heard about Dr. Contact Lens...

    Hidden revenue...lets go after it!

    Ever find a $20 bill in your pocket and feel like you just won the lottery?

    The future is here - is your practice ready?

    CHANGE IS THE JOURNEY OF ANY SUCCESSFUL BUSINESS

    Increase sales & reduce costs

    Want to make more money?

    Why you need business intelligence

    METRICS DESIGNED TO INCREASE REVENUE The business intelligence portal is what you have access to when you're registered with Dr. Contact Lens. This portal is designed with everything a practice owner ...

    FTC rule - comply & still win!

    At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding...

    Upgrade now, thank yourself later

    Optometry & Tech

    Do you know what your competitors are doing?

    Ever wonder why your patients order from other websites when you offered the exact same price in office? Perception and convenience are the two factors that keep your patients engaged with other onlin...

    How to turn walking scripts into sales

    Do you love math? If you are a business owner, you probably do!

    How ship to home will help you scale

    One of the greatest advantages of being registered on Dr. Contact Lens is that you can provide your customers with a variety of shipping options to help increase your sales and loyalty. Dr. Contact Le...

    Comments

    Leave your Comments

    What Are Contact Lens Sales Worth?

    Posted by Jennifer on Aug 16, 2022 10:57:59 AM

    HOW MUCH CAN AN OPTOMETRY PRACTICE CAN GENERATE IN CONTACT LENS SALES?

    "There is no money in contact lenses" is a sentiment the industry has been hearing for the past decade. With the launch of online sales, ODs have begun to see a steady decline in sales, and often give up on trying to sell all together. The average ECP generates 33% of their gross revenue from contact lens sales and fittings. So, it can be quite a profitable part of any practice. The key is understanding what each patient is worth to your practice.

    Read More

    Topics: Contact Lens Sales

    Auto-reminders to Increase the Cash Flow of Your Practice

    Posted by Jennifer on Aug 15, 2022 3:12:28 PM

    Auto-reminders can offer an easy way to market to your patients when they are due to re-order. To have them thinking of your practice first - an email or text can make all the difference. The most common time a patient orders their contact lenses is at night.What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

    Read More

    Topics: Auto-reminders

    How to Create a Better Patient Experience

    Posted by Jennifer on Aug 15, 2022 3:00:37 PM

    Providing an outstanding patient experience is one of the biggest competitive advantages a practice can have. Rather than compete on price, 66% of businesses compete based on a customer experience. So what is the formula for standing out from the competition? A balance of innovation and customer service. Sounds easy right? In some ways it is. In this article I dive into what some business's do that make them different. 

    Read More

    Topics: Patient Experience

    Embracing Online Contact Lens Sales

    Posted by Jennifer on Aug 15, 2022 2:35:42 PM

    ONLINE CONTACT LENS SALES IS ONLY GROWING

    Ordering contact lenses online is nothing new, and patients are looking for convenience. Barriers to ordering from a doctor's office are calling, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."

    Read More

    Topics: Online Sales

    How to make revenue after business hours

    Posted by Jennifer on Jul 22, 2022 12:44:18 PM

    Want to generate sales while you sleep?

    Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking care of their personal business. What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

    Read More

    Topics: Business after hours

    Meet our Team!

    Posted by Jakob Sauppe on May 26, 2022 3:35:44 PM

     

    Read More

    Dr. Contact Lens Announces New VP of Sales, Robin Rhodes

    Posted by Jakob Sauppe on Feb 25, 2022 12:11:29 PM

    Dr. Contact Lens, Fort Lauderdale, FL –February 23rd, 2022 – Dr. Contact Lens, the first contact lens service company that streamlines the contact lens ordering process for both patients and private practice owners via its powerful website, today announced the appointment of their new Vice President of Sales, Robin Rhodes.

    Read More

    Topics: Distributors

    Dr. Contact Lens Completes Full Integration With New Era / e-dr.

    Posted by Jakob Sauppe on Feb 16, 2022 11:09:10 AM

    Dr. Contact Lens, Fort Lauderdale, FL –January 15th, 2022 – Dr. Contact Lens, the first contact lens service company that streamlines the contact lens ordering process for both patients and private practice owners via its powerful website, announced today the partnership and full integration of their new distributor, New Era / E-Dr.

    Read More

    Topics: Distributors

    Mine your data to find hidden revenue

    Posted by Jennifer on Jun 9, 2021 3:22:29 PM

    Your data is worth a lot. Wondering how you can make revenue from this data?

    With technology you can easily view a list of patients in every category, and in one click market to them via text & email letting them know it's time to order or schedule an exam. What is key is marketing to your own patient base regularly to stay connected. 

    Read More

    Topics: data

    What does it cost to implement DCL?

    Posted by Jennifer on Apr 14, 2021 7:00:00 AM

    What does it cost to implement DCL?

    You're first thought when thinking about implementing technology might be: this will cost me money. While this is a fair thought, technology is designed to streamline and grow your business beyond the cost of implementation.

    Read More

    Topics: pricing

    Top 10 reasons to sell online

    Posted by Jennifer on Apr 9, 2021 10:21:16 AM

    Why are some offices adopting online contact lens sales?

     

    Read More

    Learn more about our sales guarantee.

    Posted by Jennifer on Jan 22, 2021 11:25:23 AM

    Have you been wondering what Dr. Contact Lens can do for your practice? 

    Read More

    Topics: guarantee

    Cost analysis of contact lenses

    Posted by Jennifer on Nov 4, 2020 10:29:55 AM

    What do we really make on contact lenses?

    We've tracked the steps it takes your staff to process a single contact lens order from order to dispense and it is about 15 minutes (If they pick up after the first attempt to remind the patient).

    What does it cost you to ship everything home and save 300 hours of staff time a year? Let's break it down:

    Read More

    There is A LOT of money in contact lenses!

    Posted by Brianna on Sep 14, 2020 5:15:00 AM

     

    Read More

    Topics: Volume sales

    How can branding bring you more contact lens sales?

    Posted by Jennifer on Jul 28, 2020 6:00:00 AM

    Why branding?

    Read More

    Topics: revenue growth, branding

    Do You Value Your Contact Lens Sales?

    Posted by Jennifer on Jul 8, 2020 8:30:00 AM

    Ever catch yourself thinking there is no money in contact lenses?

    Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they are asking for.. a better way to order from you.

    It's important to think about:

    • Why are contact lens sales not valued?
    • Is it because we’ve capitulated to 1800?
    • Do we feel the margin is too small?
    • How does not caring about contact lens sales translate into the larger revenue issues of the practice?
    Read More

    Topics: concierge services, walking scripts, exit through the gift shop, sales, technology, revenue growth, scaling, hidden revenue, staff efficiency

    How quick can I setup online sales?

    Posted by Jennifer on Jul 6, 2020 6:00:00 AM

    You can be ready to go in 5 days or less

    Read More

    Topics: optometry, optometrist, one click ordering, contacts in a click, concierge services, sales, technology

    Show me the ordering

    Posted by Jennifer on Jul 2, 2020 6:30:00 AM

    So, you've heard about Dr. Contact Lens...

    Read More

    Topics: one click ordering, contacts in a click, staff efficiency

    Hidden revenue...lets go after it!

    Posted by Jennifer on Jul 1, 2020 7:00:00 AM

    Ever find a $20 bill in your pocket and feel like you just won the lottery?

    Read More

    Topics: revenue growth, scaling, hidden revenue, increase revenue

    The future is here - is your practice ready?

    Posted by Jennifer on Jun 30, 2020 6:00:00 AM

    CHANGE IS THE JOURNEY OF ANY SUCCESSFUL BUSINESS

    Read More

    Topics: optometry, contact lenses, optometrist, concierge services, technology, scaling

    Increase sales & reduce costs

    Posted by Jennifer on Jun 29, 2020 6:00:00 AM

    Want to make more money?

    Read More

    Topics: contact lenses, contacts in a click, sales, revenue growth

    Why you need business intelligence

    Posted by Jennifer on Jun 28, 2020 6:11:30 PM

    METRICS DESIGNED TO INCREASE REVENUE

    The business intelligence portal is what you have access to when you're registered with Dr. Contact Lens. This portal is designed with everything a practice owner needs to understand their business, and find opportunities to make more revenue.

    Read More

    Topics: optometry, contact lenses, optometrist, sales, revenue growth, scaling, business intelligence

    FTC rule - comply & still win!

    Posted by Jennifer on Jun 28, 2020 1:31:07 PM

    At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding contact lens prescriptions. 

    Read More

    Topics: optometry, contact lenses, optometrist, one click ordering, walking scripts, exit through the gift shop, sales, technology, FTCruling

    Upgrade now, thank yourself later

    Posted by Jennifer on Jun 26, 2020 6:00:00 AM

    Optometry & Tech

    Read More

    Topics: contact lenses, one click ordering, technology, revenue growth

    Do you know what your competitors are doing?

    Posted by Jennifer on Jun 22, 2020 1:27:39 PM

    Ever wonder why your patients order from other websites when you offered the exact same price in office?

    Perception and convenience are the two factors that keep your patients engaged with other online retailers. Here are some things that online competitors do to snag that sale before you have a chance:

    Read More

    Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services, exit through the gift shop

    How to turn walking scripts into sales

    Posted by Jennifer on Jun 22, 2020 1:02:52 PM

    Do you love math? If you are a business owner, you probably do!

    Read More

    Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services, walking scripts, exit through the gift shop

    How ship to home will help you scale

    Posted by Jennifer on Jun 22, 2020 12:27:50 PM

    One of the greatest advantages of being registered on Dr. Contact Lens is that you can provide your customers with a variety of shipping options to help increase your sales and loyalty.

    Dr. Contact Lens is a platform and marketplace for practices to create an efficient ship to home system. Shipping orders saves you 325+ hours of staff time for every 1,000 orders. It also sends a very clear message to your patients: We offer convenience.

    In small business, it is easy to get caught up in the cents and dollars of cost. When shipping gives you the ability to scale and grow in volume, the benefits outweighs this cost. Dr. Contact Lens gives you the tools to sell to more, making shipping costs a worthwhile expenditure. 

    We have put together a run-down of the shipping strategies and cost analysis to keep your customers coming back and building your revenue.  



    Shipping costs & options

    What does a consumer want when they shop on an e-commerce site? You guessed it, free shipping. Online stores offering free shipping will widely see more orders. Aside from allowing customers to track their orders,  we offer fast, premium shipping options that enable you to improve the customer experience by communicating a clear delivery day. So what does it cost the average practice to ship all their orders home? Let's take a look at a typical practice.


    The average practice does 500 orders a year 

    Read More

    Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services

    Related Posts

    What ODs are saying

    Kerry Gelb, OD, President of the ALLDOCS Group

    Kerry Gelb, OD, President of the ALLDOCS Group

    President of ALLDOCS Group

    "The software allows the patient to directly order contact lenses and frees up valuable staff time and labor.  Dr. contact lens also messages patients directly when they are due to order additional lenses.  Best of all, patients are offered the absolute best price and deters the patient from internet shopping.  It allows us to sell to patients when we are not open, after hours, or in the event of closure.  It is a great patient retention tool."

    Bethany Fisbein

    Bethany Fishbein, OD, CEO

    Power Practice

    "DCL was easy to implement and seamless. Staff training was comprehensive and allowed us to start using it right away.  Patients have accepted it well, and it's always fun to see new orders come through from patients who might not have purchased in the office!"

    Parkside eyecare

    Monica Ma OD & Jonathan Renyon OD

    Parkside Eyecare

    "Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

    Sundra

    Sundra Lemanski

    Sundra Lemanski, OD

    "Patients are more prompt with ordering contacts from us or coming in when they’re due for an exam because DCL reminds them when it’s coming up. My staff loves it because it’s a much more streamlined way to order and ship contacts to patients and because response time is amazing in the new live chat feature whenever they do have a question."

    Madison

    Madison Huser, OD

    Madison Huser, OD

    "We finally have a solution for online ordering of contacts that both my patients and staff love!"

    Narrissa, Optique Team member

    Narrissa, Optique Team member

    Narrissa, Optique Team member

    "I am so happy to be a part of this company. This system is very efficient, fast and easy to work with. Patients are able to order their contact lenses by the click of a button. The best part is that we can give them their rebates without any hassle. "

    Kari Carpenter

    Kari Carpenter, OD

    Eyemax Eyes Optometry

    "What an amazing company! Dr. Contact Lens has helped us retain those patients who simply want to order online. I only wish I had them sooner!"

    Perry Brill

    Perry Brill, Office Manager

    Brill Eye Center

    "It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

    Brian Abert

    Brian Abert, OD

    Vista Eyecare

     "Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

    Ryan Capouch

    Ryan Capouch, OD

    Lumen Vision

    "I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

    Melanie

    Melanie Denton, OD

    Salisbury Eyecare

    "My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

    Candria

    Candria Krywko, OD

    Eyes on Hayden

    "It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

    Audrey

    Audrey Raley, OD

    Refined Eyecare & Eyewear Gallery

    "Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

    Larah Alami

    Larah Alami, OD

    Hudson River Eyecare

    "Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

    gianni

    Giannie Castellanos, OD

    Infinite Vision Care

    "We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

    Gus

    Gus Garmizo, OD, FAAO

    Everything Eyes

    "I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

    Laura Falco

    Laura Falco, OD

    Jazzy Eyes

    "Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

    Jenn

    Jenn Tabiza, OD, Co-founder

    Westchester Eyecare Center

    "I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

    Bri

    Brianna Rhue, OD, FAAO, Co-founder

    West Broward Eyecare

    "Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

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