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Why branding?

Branding influences a patient's perception of who you are and what you sell. Good branding will increase your perceived value, provides customers with excitement, and makes acquiring new customers easier.

So...what is your brand?

Short answer - it is everything you are and everything you sell. It sets the expectation of what your patients are going to experience. 

The collection of products you sell in your practice translate into your overall brand. Do you like boutique independent lines and organic products? Or maybe you have a large selection of sports eyewear and offer Lipiflow. Whatever it is you bring into your practice represents who you are as a business. 

When you sell from the Dr. Contact Lens platform, you are selling a new delivery service as a memorable way for your patient's to engage with your online platform. 

Need a good example?

IMG_1055Take it from Candria Krywko, a small business owner who learned first-hand just how important branding is to her success. Dr. Krywko opened cold with a strong sense of who she is and what her practice offers. Within weeks she was seeing a full schedule of patients, often hearing how unique her selection is, and how outstanding her services are. She built a strong social media following, and has since then only seen her business thrive. 

 

 

1. Branding promotes awareness

IMG_5766-1

As visual creatures, consumers recognize your logo as the face of your business. Having a professional website & branding doesn't have to cost much, but can build your practice significantly. A professional logo design should be simple yet memorable and create an impression. What are your favorite brands? Can you recall their logo in your mind? That recall keeps you going back for more. 

2. Branding promotes credibility 

Good branding communicates to your patients that you are legitimate and trustworthy. Taking the time to refine what you sell, how you present yourself all gets calculated into your overall professional image. Acquiring new customers requires you represent what you stand for visually to attract them in. 


3. Branding reinforces advertising

Branding gives you something to promote. When you offer reputable services and products, you want that to be advertised to your customers. This will tell them what they need to know about you and what they will be offered. 

 

4. Branding motivates staff

Your employees can promote your services better when given something to sell or talk about. When educating patient's on the quality of an eyewear line, or how a delivery service like Dr. Contact Lens works - it gives a reference to what your employees are communicating. Brands create passion, and passion sells

5. Branding generates new patients

IMG_5658Great branding will help spread word of mouth referrals. Wouldn't you tell a friend if your doctor now offered a new easy system to use to order contacts? Give your patients something to talk about. Stand out from the crowd by offering concierge services and options your customers can't find elsewhere. They will have no choice but to mention it when talking to a friend next time they need eyecare!

 

How does Dr. Contact Lens brand for your practice?

Every text message & email is dual branded with both your & the Dr. Contact Lens logo. By offering a memorable product, you can create more loyalty and trust. Reminding your patients what service you offer at your practice will ensure they won't forget where they got their contact lenses. Want them to stay away from other online retailers? Beat them at their own game. Offer something sleek, easy to use and modern...and best of all, less work than an other website a patient can order from. 

Untitled design (25)-1

 

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How can branding bring you more contact lens sales?

Posted by Jennifer on Jul 28, 2020 6:00:00 AM
Jennifer
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Why branding?

Branding influences a patient's perception of who you are and what you sell. Good branding will increase your perceived value, provides customers with excitement, and makes acquiring new customers easier.

So...what is your brand?

Short answer - it is everything you are and everything you sell. It sets the expectation of what your patients are going to experience. 

The collection of products you sell in your practice translate into your overall brand. Do you like boutique independent lines and organic products? Or maybe you have a large selection of sports eyewear and offer Lipiflow. Whatever it is you bring into your practice represents who you are as a business. 

When you sell from the Dr. Contact Lens platform, you are selling a new delivery service as a memorable way for your patient's to engage with your online platform. 

Need a good example?

IMG_1055Take it from Candria Krywko, a small business owner who learned first-hand just how important branding is to her success. Dr. Krywko opened cold with a strong sense of who she is and what her practice offers. Within weeks she was seeing a full schedule of patients, often hearing how unique her selection is, and how outstanding her services are. She built a strong social media following, and has since then only seen her business thrive. 

 

 

1. Branding promotes awareness

IMG_5766-1

As visual creatures, consumers recognize your logo as the face of your business. Having a professional website & branding doesn't have to cost much, but can build your practice significantly. A professional logo design should be simple yet memorable and create an impression. What are your favorite brands? Can you recall their logo in your mind? That recall keeps you going back for more. 

2. Branding promotes credibility 

Good branding communicates to your patients that you are legitimate and trustworthy. Taking the time to refine what you sell, how you present yourself all gets calculated into your overall professional image. Acquiring new customers requires you represent what you stand for visually to attract them in. 


3. Branding reinforces advertising

Branding gives you something to promote. When you offer reputable services and products, you want that to be advertised to your customers. This will tell them what they need to know about you and what they will be offered. 

 

4. Branding motivates staff

Your employees can promote your services better when given something to sell or talk about. When educating patient's on the quality of an eyewear line, or how a delivery service like Dr. Contact Lens works - it gives a reference to what your employees are communicating. Brands create passion, and passion sells

5. Branding generates new patients

IMG_5658Great branding will help spread word of mouth referrals. Wouldn't you tell a friend if your doctor now offered a new easy system to use to order contacts? Give your patients something to talk about. Stand out from the crowd by offering concierge services and options your customers can't find elsewhere. They will have no choice but to mention it when talking to a friend next time they need eyecare!

 

How does Dr. Contact Lens brand for your practice?

Every text message & email is dual branded with both your & the Dr. Contact Lens logo. By offering a memorable product, you can create more loyalty and trust. Reminding your patients what service you offer at your practice will ensure they won't forget where they got their contact lenses. Want them to stay away from other online retailers? Beat them at their own game. Offer something sleek, easy to use and modern...and best of all, less work than an other website a patient can order from. 

Untitled design (25)-1

 

WANT TO KNOW MORE? NO PROBLEM - BOOK A DEMO BELOW

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READY TO SELL LIKE A PRO?

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Topics: revenue growth, branding

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What ODs are saying

Ryan Capouch

Ryan Capouch, OD

Lumen Vision

"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

Larah Alami

Larah Alami, OD

Hudson River Eyecare

"Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

Perry Brill

Perry Brill, Office Manager

Brill Eye Center

"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

Candria

Candria Krywko, OD

Eyes on Hayden

"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

Melanie

Melanie Denton, OD

Salisbury Eyecare

"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

Laura Falco

Laura Falco, OD

Jazzy Eyes

"Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

Gus

Gus Garmizo, OD, FAAO

Everything Eyes

"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

Audrey

Audrey Raley, OD

Refined Eyecare & Eyewear Gallery

"Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

Parkside eyecare

Monica Ma OD & Jonathan Renyon OD

Parkside Eyecare

"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

Jenn

Jenn Tabiza, OD, Co-founder

Westchester Eyecare Center

"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

Bri

Brianna Rhue, OD, FAAO, Co-founder

West Broward Eyecare

"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

gianni

Giannie Castellanos, OD

Infinite Vision Care

"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

Brian Abert

Brian Abert, OD

Vista Eyecare

 
"Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

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