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Check out the latest news in contact lens technology, best practices & how to maximize your revenue.

Ever find a $20 bill in your pocket and feel like you just won the lottery?

Guess what! Your practice has $20 bills all over the place, you just haven't known where to look for it. Let's review all of your revenue channels and how you can capture it back.

Patients stuck in trials

Untitled design (2)-1Keep track of patients who are still wearing trials and haven't followed up. By being able to clearly see who is still wearing a trial - your staff can follow up with them, finalize their Rx and place an order. Converting patients isn't hard, often these are part time wearers who could live without them but like the flexibility of using them when needed. Mark any lens a "trial" lens in our system to keep tabs on them. 

50 pts/yr stuck in trials = up to $35,000 in potential revenue

 

 

Patients who order from an online retailer when their Rx is expired OR are overdue to see you

expired rx

 

 

 

 

 

 

Our business intelligence portal will show you who is due to see you and when. In one click you can email & text them to remind them their prescription is expired, and they can no longer order contacts until they have their annual eye exam. This message is clear and made for your contact lens customers to create more urgency. Of all the patients you see, these are the ones who often need you the most. We have created tools for your staff to also call these patients and keep track of them by using our drop-down menu. 

25% of pts/year 6 months late for their annual = up to $75,000 in revenue (per OD)

 

Patients over wearing their contacts

sample reminderAutomated reminders will be sent a few weeks before a patient is running low, so they don't get tempted to over wear their contacts. Send additional reminders from the portal anytime. We keep tabs on all your customers, who is due to re-order and hasn't...so you can re-engage them in one easy click. Text & email available.

30% pts/year don't re-order = up to $50,000 in revenue (per OD)

 

 

Walking scripts

screen shotGive any patient a digital prescription right inside your tech savvy online store. With the new FTC ruling, it is now required to give patient's their prescription. You can save that sale by offering convenience. Patients login, can download their script or order in one click from you. The pricing is matched with online retailers, free shipping is offered - but the patient now saves 12 steps it would take to order elsewhere. What would you do? Start making sales from handing out prescriptions. It is the smart way to do business!

30% pts/yr ordering elsewhere = over $100,000 in revenue (per OD)

 

 

Unbilled insurance claims 

Track what needs to be billed to insurance from our business intelligence portal.

25 claims a year unbilled = up to $20,000 in revenue 

Lost annual supplies

Offer auto-ship options on any order you place in office. The more options you have for your patients, the less likely they are to go elsewhere.

Sell 50 auto-ship year supplies = up to $35,000 in revenue

Dr. Contact Lens will help shake that change loose by giving you tools to mine for it. 

Curious what lost sales look like at your practice? Check out our ROI calculator for channels of revenue at your practice. 

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Hidden revenue...lets go after it!

Posted by Jennifer on Jul 1, 2020 7:00:00 AM
Jennifer
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Ever find a $20 bill in your pocket and feel like you just won the lottery?

Guess what! Your practice has $20 bills all over the place, you just haven't known where to look for it. Let's review all of your revenue channels and how you can capture it back.

Patients stuck in trials

Untitled design (2)-1Keep track of patients who are still wearing trials and haven't followed up. By being able to clearly see who is still wearing a trial - your staff can follow up with them, finalize their Rx and place an order. Converting patients isn't hard, often these are part time wearers who could live without them but like the flexibility of using them when needed. Mark any lens a "trial" lens in our system to keep tabs on them. 

50 pts/yr stuck in trials = up to $35,000 in potential revenue

 

 

Patients who order from an online retailer when their Rx is expired OR are overdue to see you

expired rx

 

 

 

 

 

 

Our business intelligence portal will show you who is due to see you and when. In one click you can email & text them to remind them their prescription is expired, and they can no longer order contacts until they have their annual eye exam. This message is clear and made for your contact lens customers to create more urgency. Of all the patients you see, these are the ones who often need you the most. We have created tools for your staff to also call these patients and keep track of them by using our drop-down menu. 

25% of pts/year 6 months late for their annual = up to $75,000 in revenue (per OD)

 

Patients over wearing their contacts

sample reminderAutomated reminders will be sent a few weeks before a patient is running low, so they don't get tempted to over wear their contacts. Send additional reminders from the portal anytime. We keep tabs on all your customers, who is due to re-order and hasn't...so you can re-engage them in one easy click. Text & email available.

30% pts/year don't re-order = up to $50,000 in revenue (per OD)

 

 

Walking scripts

screen shotGive any patient a digital prescription right inside your tech savvy online store. With the new FTC ruling, it is now required to give patient's their prescription. You can save that sale by offering convenience. Patients login, can download their script or order in one click from you. The pricing is matched with online retailers, free shipping is offered - but the patient now saves 12 steps it would take to order elsewhere. What would you do? Start making sales from handing out prescriptions. It is the smart way to do business!

30% pts/yr ordering elsewhere = over $100,000 in revenue (per OD)

 

 

Unbilled insurance claims 

Track what needs to be billed to insurance from our business intelligence portal.

25 claims a year unbilled = up to $20,000 in revenue 

Lost annual supplies

Offer auto-ship options on any order you place in office. The more options you have for your patients, the less likely they are to go elsewhere.

Sell 50 auto-ship year supplies = up to $35,000 in revenue

Dr. Contact Lens will help shake that change loose by giving you tools to mine for it. 

Curious what lost sales look like at your practice? Check out our ROI calculator for channels of revenue at your practice. 

WANT TO KNOW MORE? NO PROBLEM - BOOK A DEMO BELOW

Reserve Demo

READY TO SELL LIKE A PRO?

SIGN UP

WANT TO KNOW PLAN OPTIONS?

PLAN OPTIONS

 

Topics: revenue growth, scaling, hidden revenue, increase revenue

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What ODs are saying

Ryan Capouch

Ryan Capouch, OD

Lumen Vision

"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

Larah Alami

Larah Alami, OD

Hudson River Eyecare

"Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

Perry Brill

Perry Brill, Office Manager

Brill Eye Center

"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

Candria

Candria Krywko, OD

Eyes on Hayden

"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

Melanie

Melanie Denton, OD

Salisbury Eyecare

"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

Laura Falco

Laura Falco, OD

Jazzy Eyes

"Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

Gus

Gus Garmizo, OD, FAAO

Everything Eyes

"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

Audrey

Audrey Raley, OD

Refined Eyecare & Eyewear Gallery

"Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

Parkside eyecare

Monica Ma OD & Jonathan Renyon OD

Parkside Eyecare

"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

Jenn

Jenn Tabiza, OD, Co-founder

Westchester Eyecare Center

"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

Bri

Brianna Rhue, OD, FAAO, Co-founder

West Broward Eyecare

"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

gianni

Giannie Castellanos, OD

Infinite Vision Care

"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

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