Auto-reminders can offer an easy way to market to your patients when they are due to re-order. To have them thinking of your practice first - an email or text can make all the difference. The most com...
Ever catch yourself thinking there is no money in contact lenses? Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they ar...
METRICS DESIGNED TO INCREASE REVENUE The business intelligence portal is what you have access to when you're registered with Dr. Contact Lens. This portal is designed with everything a practice owner ...
At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding...
Ever wonder why your patients order from other websites when you offered the exact same price in office? Perception and convenience are the two factors that keep your patients engaged with other onlin...
One of the greatest advantages of being registered on Dr. Contact Lens is that you can provide your customers with a variety of shipping options to help increase your sales and loyalty. Dr. Contact Le...
"There is no money in contact lenses" is a sentiment the industry has been hearing for the past decade. With the launch of online sales, ODs have begun to see a steady decline in sales, and often give up on trying to sell all together. The average ECP generates 33% of their gross revenue from contact lens sales and fittings. So, it can be quite a profitable part of any practice. The key is understanding what each patient is worth to your practice.
Topics: Contact Lens Sales
Auto-reminders can offer an easy way to market to your patients when they are due to re-order. To have them thinking of your practice first - an email or text can make all the difference. The most common time a patient orders their contact lenses is at night.What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering.
Providing an outstanding patient experience is one of the biggest competitive advantages a practice can have. Rather than compete on price, 66% of businesses compete based on a customer experience. So what is the formula for standing out from the competition? A balance of innovation and customer service. Sounds easy right? In some ways it is. In this article I dive into what some business's do that make them different.
Topics: Patient Experience
Ordering contact lenses online is nothing new, and patients are looking for convenience. Barriers to ordering from a doctor's office are calling, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."
Topics: Online Sales
Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking care of their personal business. What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering.
Topics: Business after hours
With technology you can easily view a list of patients in every category, and in one click market to them via text & email letting them know it's time to order or schedule an exam. What is key is marketing to your own patient base regularly to stay connected.
You're first thought when thinking about implementing technology might be: this will cost me money. While this is a fair thought, technology is designed to streamline and grow your business beyond the cost of implementation.
We've tracked the steps it takes your staff to process a single contact lens order from order to dispense and it is about 15 minutes (If they pick up after the first attempt to remind the patient).
What does it cost you to ship everything home and save 300 hours of staff time a year? Let's break it down:
Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they are asking for.. a better way to order from you.
It's important to think about:
The business intelligence portal is what you have access to when you're registered with Dr. Contact Lens. This portal is designed with everything a practice owner needs to understand their business, and find opportunities to make more revenue.
Perception and convenience are the two factors that keep your patients engaged with other online retailers. Here are some things that online competitors do to snag that sale before you have a chance:
One of the greatest advantages of being registered on Dr. Contact Lens is that you can provide your customers with a variety of shipping options to help increase your sales and loyalty.
Dr. Contact Lens is a platform and marketplace for practices to create an efficient ship to home system. Shipping orders saves you 325+ hours of staff time for every 1,000 orders. It also sends a very clear message to your patients: We offer convenience.
In small business, it is easy to get caught up in the cents and dollars of cost. When shipping gives you the ability to scale and grow in volume, the benefits outweighs this cost. Dr. Contact Lens gives you the tools to sell to more, making shipping costs a worthwhile expenditure.
We have put together a run-down of the shipping strategies and cost analysis to keep your customers coming back and building your revenue.
Shipping costs & options
What does a consumer want when they shop on an e-commerce site? You guessed it, free shipping. Online stores offering free shipping will widely see more orders. Aside from allowing customers to track their orders, we offer fast, premium shipping options that enable you to improve the customer experience by communicating a clear delivery day. So what does it cost the average practice to ship all their orders home? Let's take a look at a typical practice.
The average practice does 500 orders a year
"The software allows the patient to directly order contact lenses and frees up valuable staff time and labor. Dr. contact lens also messages patients directly when they are due to order additional lenses. Best of all, patients are offered the absolute best price and deters the patient from internet shopping. It allows us to sell to patients when we are not open, after hours, or in the event of closure. It is a great patient retention tool."
"DCL was easy to implement and seamless. Staff training was comprehensive and allowed us to start using it right away. Patients have accepted it well, and it's always fun to see new orders come through from patients who might not have purchased in the office!"
"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."
"Patients are more prompt with ordering contacts from us or coming in when they’re due for an exam because DCL reminds them when it’s coming up. My staff loves it because it’s a much more streamlined way to order and ship contacts to patients and because response time is amazing in the new live chat feature whenever they do have a question."
"We finally have a solution for online ordering of contacts that both my patients and staff love!"
"I am so happy to be a part of this company. This system is very efficient, fast and easy to work with. Patients are able to order their contact lenses by the click of a button. The best part is that we can give them their rebates without any hassle. "
"What an amazing company! Dr. Contact Lens has helped us retain those patients who simply want to order online. I only wish I had them sooner!"
"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"
"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"
"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"
"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"
"Dr. Contact Lens has completely transformed contact ordering in my office. Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time"
"Dr. Contact Lens has been great for our practice. Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure! If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"
"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"
"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."
"Incorporating Dr. Contact Lens into my practice has helped me in many ways. It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams. It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam. It complies with giving the patient their prescription for contact lenses. It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online. It makes the patient feel that we are modern and up to date with technology."
"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"
"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"
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