The DCL learning portal

HOW MUCH CAN AN OPTOMETRY PRACTICE CAN GENERATE IN CONTACT LENS SALES?

"There is no money in contact lenses" is a sentiment the industry has been hearing for the past decade. With the launch of online sales, ODs have begun to see a steady decline in sales, and often give up on trying to sell all together. The average ECP generates 33% of their gross revenue from contact lens sales and fittings. So, it can be quite a profitable part of any practice. The key is understanding what each patient is worth to your practice.

Topics: Contact Lens Sales

Auto-reminders can offer an easy way to market to your patients when they are due to re-order. To have them thinking of your practice first - an email or text can make all the difference. The most common time a patient orders their contact lenses is at night.What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

Topics: Auto-reminders

Providing an outstanding patient experience is one of the biggest competitive advantages a practice can have. Rather than compete on price, 66% of businesses compete based on a customer experience. So what is the formula for standing out from the competition? A balance of innovation and customer service. Sounds easy right? In some ways it is. In this article I dive into what some business's do that make them different. 

Topics: Patient Experience

ONLINE CONTACT LENS SALES IS ONLY GROWING

Ordering contact lenses online is nothing new, and patients are looking for convenience. Barriers to ordering from a doctor's office are calling, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."

Topics: Online Sales

Want to generate sales while you sleep?

Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking care of their personal business. What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

Topics: Business after hours

Your data is worth a lot. Wondering how you can make revenue from this data?

With technology you can easily view a list of patients in every category, and in one click market to them via text & email letting them know it's time to order or schedule an exam. What is key is marketing to your own patient base regularly to stay connected. 

Topics: data

What does it cost to implement DCL?

You're first thought when thinking about implementing technology might be: this will cost me money. While this is a fair thought, technology is designed to streamline and grow your business beyond the cost of implementation.

Topics: pricing

Have you been wondering what Dr. Contact Lens can do for your practice? 

Topics: guarantee

Why branding?

Topics: revenue growth, branding

Ever catch yourself thinking there is no money in contact lenses?

Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they are asking for.. a better way to order from you.

It's important to think about:

• Why are contact lens sales not valued?
• Is it because we’ve capitulated to 1800?
• Do we feel the margin is too small?
• How does not caring about contact lens sales translate into the larger revenue issues of the practice?

Topics: concierge services, walking scripts, exit through the gift shop, sales, technology, revenue growth, scaling, hidden revenue, staff efficiency

You can be ready to go in 5 days or less

Topics: optometry, optometrist, one click ordering, contacts in a click, concierge services, sales, technology

So, you've heard about Dr. Contact Lens...

Topics: one click ordering, contacts in a click, staff efficiency

Ever find a $20 bill in your pocket and feel like you just won the lottery?

Topics: revenue growth, scaling, hidden revenue, increase revenue

CHANGE IS THE JOURNEY OF ANY SUCCESSFUL BUSINESS

Topics: optometry, contact lenses, optometrist, concierge services, technology, scaling

Want to make more money?

Topics: contact lenses, contacts in a click, sales, revenue growth

METRICS DESIGNED TO INCREASE REVENUE

The business intelligence portal is what you have access to when you're registered with Dr. Contact Lens. This portal is designed with everything a practice owner needs to understand their business, and find opportunities to make more revenue.

Topics: optometry, contact lenses, optometrist, sales, revenue growth, scaling, business intelligence

At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding contact lens prescriptions. 

Topics: optometry, contact lenses, optometrist, one click ordering, walking scripts, exit through the gift shop, sales, technology, FTCruling

Optometry & Tech

Topics: contact lenses, one click ordering, technology, revenue growth

Ever wonder why your patients order from other websites when you offered the exact same price in office?

Perception and convenience are the two factors that keep your patients engaged with other online retailers. Here are some things that online competitors do to snag that sale before you have a chance:

Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services, exit through the gift shop

Do you love math? If you are a business owner, you probably do!

Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services, walking scripts, exit through the gift shop

One of the greatest advantages of being registered on Dr. Contact Lens is that you can provide your customers with a variety of shipping options to help increase your sales and loyalty.

Dr. Contact Lens is a platform and marketplace for practices to create an efficient ship to home system. Shipping orders saves you 325+ hours of staff time for every 1,000 orders. It also sends a very clear message to your patients: We offer convenience.

In small business, it is easy to get caught up in the cents and dollars of cost. When shipping gives you the ability to scale and grow in volume, the benefits outweighs this cost. Dr. Contact Lens gives you the tools to sell to more, making shipping costs a worthwhile expenditure. 

We have put together a run-down of the shipping strategies and cost analysis to keep your customers coming back and building your revenue.  



Shipping costs & options

What does a consumer want when they shop on an e-commerce site? You guessed it, free shipping. Online stores offering free shipping will widely see more orders. Aside from allowing customers to track their orders,  we offer fast, premium shipping options that enable you to improve the customer experience by communicating a clear delivery day. So what does it cost the average practice to ship all their orders home? Let's take a look at a typical practice.


The average practice does 500 orders a year 

Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services