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"The software allows the patient to directly order contact lenses and frees up valuable staff time and labor. Dr. contact lens also messages patients directly when they are due to order additional lenses. Best of all, patients are offered the absolute best price and deters the patient from internet shopping. It allows us to sell to patients when we are not open, after hours, or in the event of closure. It is a great patient retention tool."
"DCL was easy to implement and seamless. Staff training was comprehensive and allowed us to start using it right away. Patients have accepted it well, and it's always fun to see new orders come through from patients who might not have purchased in the office!"
"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."
"Patients are more prompt with ordering contacts from us or coming in when they’re due for an exam because DCL reminds them when it’s coming up. My staff loves it because it’s a much more streamlined way to order and ship contacts to patients and because response time is amazing in the new live chat feature whenever they do have a question."
"We finally have a solution for online ordering of contacts that both my patients and staff love!"
"I am so happy to be a part of this company. This system is very efficient, fast and easy to work with. Patients are able to order their contact lenses by the click of a button. The best part is that we can give them their rebates without any hassle. "
"What an amazing company! Dr. Contact Lens has helped us retain those patients who simply want to order online. I only wish I had them sooner!"
"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"
"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"
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"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"
"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"
"Dr. Contact Lens has completely transformed contact ordering in my office. Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time"
"Dr. Contact Lens has been great for our practice. Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure! If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"
"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"
"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."
"Incorporating Dr. Contact Lens into my practice has helped me in many ways. It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams. It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam. It complies with giving the patient their prescription for contact lenses. It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online. It makes the patient feel that we are modern and up to date with technology."
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"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"
"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"
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What Are Contact Lens Sales Worth?
HOW MUCH CAN AN OPTOMETRY PRACTICE CAN GENERATE IN CONTACT LENS SALES?
"There is no money in contact lenses" is a sentiment the industry has been hearing for the past decade. With the launch of online sales, ODs have begun to see a steady decline in sales, and often give up on trying to sell all together. The average ECP generates 33% of their gross revenue from contact lens sales and fittings. So, it can be quite a profitable part of any practice. The key is understanding what each patient is worth to your practice.
SAMPLE PRACTICE:
A 1-2 doctor practice will see about 100 patients a week, and generally 20-30% of them will be contact lens patients. That is roughly 1500 patients a year who need to purchase contact lenses. If we put an average value of $200 per sale, that is $300,000 in potential revenue in contact lens sales, and another $300,000 in exam fees. The key to generating great revenue is attracting patients who walk with their Rx or re-order online. Auto-reminders and marketing to patients overdue to see you is an easy way to utilize technology that can bring these sales back to your practice.
Using technology to auto-remind patients and sell online is sometimes an adjustment for staff.
Staff can worry that their position might be eliminated, or feel that the new process is a lot because of the change in habits of ordering and selling.
Sometimes, a practice doesn't have enough staff - and the sales simply aren't happening. Staff turnover can cause a loss in sales and connection to the patient.
Implementing an ordering and selling system can be utilized to any degree for a practice. A lot of practices use elements of technology to help them capture lost sales, while keeping some of the orders done the traditional way. Technology can be used to suite the need of any practice.
Here are some of the reasons optometry practices utilize a selling platform to capture more contact lens sales:
1. STAFF ISSUES
Staff issues can be hard to manage with all an ECP has to do to serve patients. Turnover or lack of sales skills are areas a practice could be dealing with. Perhaps you've wanted to use technology to sell contacts because you know it would minimize patients re-ordering online, or walking with their Rx.
The question to ask is - does your staff have the time and skills to sell to patient's who just want their Rx?
Does your practice have a way of capturing after hours orders?
Identifying and then admitting weakness is not an easy thing to do.
Staff often has to juggle so many tasks - greeting patients, managing calls, administrative tasks, billing, selling. This is one of the reasons optometry practices utilize contact lens selling technology to assist staff with their day to day tasks.
If you can ask yourself "Where can I improve in contact lens sales?" and "would it help to auto-remind my patients and sell online?"
At 15 minutes an order, utilizing technology can save 150+ hours a year in staff time. Sometimes this can take the place of an entire staff member. Technology can become another member of your team generating revenue while you focus on your patients.
2. LACK OF AFTER HOURS SALES
The most common time patients re-order their contact lenses are at night. What tools are you offering to capture some of that? Can you offer an easier way than other online retailers by offering easy ordering, no verifications and the ability for them to use their insurance? Do you remind them when they are due to order? Do you give them a digital copy of their Rx? These are all ways to capture that leaking revenue.
3. PATIENT NEEDS
Patients come to your practice because they feel taken care of.
Offering a painless way to purchase from you and staying connected with reminders from your practice is a way to meet a patient's needs in an on demand world. Patients often don't want to admit to you they don't want to drive and pick up their contacts, so sales leave your practice and get ordered online where they feel it is more convenient.
Offering online sales that skips the data entry and verification is one way your practice can capture these sales and focus on caring for your patients. It offers a positive experience that will surely have your patients coming back, and telling others.
Topics: Contact Lens Sales