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Cost analysis of contact lenses

  • by: Jennifer
  • On: 4, Nov 2020
26 min read

What do we really make on contact lenses?

We've tracked the steps it takes your staff to process a single contact lens order from order to dispense and it is about 15 minutes (If they pick up after the first attempt to remind the patient).

What does it cost you to ship everything home and save 300 hours of staff time a year? Let's break it down:

BOX QUANTITY              DISPENSE METHOD                                       COST IN STAFF TIME                                                                                                                                     

 

          2            ORDERED FROM DISTRIBUTOR, DISPENSED IN OFFICE (15+ min)                    $4.50

          2            DISPENSED FROM INVENTORY  (10+ min)                                                 $3.00

          2            DIRECT SHIP TO PATIENT (1 min with DCL)                                     $1.00- $5.99

        4-8           DIRECT SHIP TO PATIENT  (1 min with DCL)                                              $1.00

*Based on staff $18/hourly rate

Method #1: Dispensing from office

30% of patients won't re-order from you (200 pts on average) = $50,000 potential lost revenue

10% orders are returned (staff time + shipping costs + 80 orders of lost revenue) = $16,000+ potential lost revenue

300 hours staff time per every 1000 orders (1-2 OD practice) = $5400 processing orders annually 

No option for walking scripts (250 pts on average) = $100,000+ potential lost revenue

Total potential loss for dispensing in office = $170,000+ for a 1-2 OD practice

Method #2: Shipping orders home with a reminder system to re-order

15-20% orders won't qualify for free shipping = $700 shipping costs annually

Capture 50% of lost re-order revenue + walking scripts = $75,000+ gain in revenue

No more returns = $16,000 gain

Saving of staff time = $5,400+ spent on revenue producing tasks like sales, booking appointments, selling eyewear

Total potential gain for shipping all orders home = $95,000+ annually for a 1-2 OD practice

Want to know more about lost ROI? Check out more here

The big question

Would you invest in a technology that could help you potentially capture over $95,000+ in sales and save you endless hours of staff time?

Dr. Contact Lens is a win-win for you, your staff and your patients.

You win, because your practice grows while you focus on patient care.

Your staff wins because they can add more value to your practice rather than dwindling endless hours processing contact lens orders.

Your patients win because you are finally offering them what they have been asking for for decades - convenience.

Dr. Contact Lens is a re-order reminder system, digital Rx inside your contact lens store, a one click ordering platform unavailable to your patients on any other website, marketing tools, business analytics and so much more.

Join the future of contact lens sales today - don't miss this opportunity to elevate your practice. 

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Cost analysis of contact lenses

Posted by Jennifer on Nov 4, 2020 10:29:55 AM
Jennifer
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What do we really make on contact lenses?

We've tracked the steps it takes your staff to process a single contact lens order from order to dispense and it is about 15 minutes (If they pick up after the first attempt to remind the patient).

What does it cost you to ship everything home and save 300 hours of staff time a year? Let's break it down:

BOX QUANTITY              DISPENSE METHOD                                       COST IN STAFF TIME                                                                                                                                     

 

          2            ORDERED FROM DISTRIBUTOR, DISPENSED IN OFFICE (15+ min)                    $4.50

          2            DISPENSED FROM INVENTORY  (10+ min)                                                 $3.00

          2            DIRECT SHIP TO PATIENT (1 min with DCL)                                     $1.00- $5.99

        4-8           DIRECT SHIP TO PATIENT  (1 min with DCL)                                              $1.00

*Based on staff $18/hourly rate

Method #1: Dispensing from office

30% of patients won't re-order from you (200 pts on average) = $50,000 potential lost revenue

10% orders are returned (staff time + shipping costs + 80 orders of lost revenue) = $16,000+ potential lost revenue

300 hours staff time per every 1000 orders (1-2 OD practice) = $5400 processing orders annually 

No option for walking scripts (250 pts on average) = $100,000+ potential lost revenue

Total potential loss for dispensing in office = $170,000+ for a 1-2 OD practice

Method #2: Shipping orders home with a reminder system to re-order

15-20% orders won't qualify for free shipping = $700 shipping costs annually

Capture 50% of lost re-order revenue + walking scripts = $75,000+ gain in revenue

No more returns = $16,000 gain

Saving of staff time = $5,400+ spent on revenue producing tasks like sales, booking appointments, selling eyewear

Total potential gain for shipping all orders home = $95,000+ annually for a 1-2 OD practice

Want to know more about lost ROI? Check out more here

The big question

Would you invest in a technology that could help you potentially capture over $95,000+ in sales and save you endless hours of staff time?

Dr. Contact Lens is a win-win for you, your staff and your patients.

You win, because your practice grows while you focus on patient care.

Your staff wins because they can add more value to your practice rather than dwindling endless hours processing contact lens orders.

Your patients win because you are finally offering them what they have been asking for for decades - convenience.

Dr. Contact Lens is a re-order reminder system, digital Rx inside your contact lens store, a one click ordering platform unavailable to your patients on any other website, marketing tools, business analytics and so much more.

Join the future of contact lens sales today - don't miss this opportunity to elevate your practice. 

Reserve Demo

 

 

 

 

 

 

 

 

 

                                                                                                            

 

 

 

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"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

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"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

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