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Check out the latest news in contact lens technology, best practices & how to maximize your revenue.

Ever wonder why your patients order from other websites when you offered the exact same price in office?

Perception and convenience are the two factors that keep your patients engaged with other online retailers. Here are some things that online competitors do to snag that sale before you have a chance:

  • They email your patients every 5-10 days when they are due to re-order.
  • Once a patient googles "contact lenses" they are targeted by online retailers with millions of marketing dollars to spend.
  • They dazzle them with free shipping offers, promo codes and easy access to ordering on demand. 
  • Companies target them simply by you pulling a vision benefit - asking them for the buy before they even walk through your door.
  • They have auto-ship & subscription options to offer alternatives to the year supply.
  • They have expert marketers creating emails enticing them to order. 

So who is out there?

If the 2020 pandemic wasn't enough to have you thinking about alternative options, perhaps this fact will: from 2014-2020 there have been  6 new companies selling and marketing contact lenses online. Here they are: 1800contacts, hubble, waldo, warby parker's scout & warby parker online store, sightbox, simple contacts, coastal contacts, glasses USA, EZcontacts, opticontacts, lens.com, lens.me, Contact lens king, Contact lens direct, walmart, walgreens, aveo contacts, america's best, lensdirect, lenscrafters, eyeconic, AClens & more...

Guess who their customer is? YOUR PATIENTS

Really, if you aren't thinking ahead, you are just putting a finger on top of the change oil signal on your dashboard hoping your car will keep running. Keep that patient loyalty by offering them a lifeline to your contact lens business. 

So, is it possible to compete as a small business when all these companies have an endless budget to steal the sale from you? YES!

screen shot

Offer them the one thing no other online retailer can't - convenience. Your patients will never have to enter data or wait for verification to order from Dr. Contact lens. This means they login, swipe and order. They don't have to search for their prescription or call and bother you for it - they have access to their portal and can order on demand anytime. And shipping? Ya, that's free too. When you offer free shipping - you are giving your patients no reason to consider your competitors sites. Sites like amazon.com have dominated the market buy offering these two exact features to their customers. 

What about marketing? We don't have millions to spend!

When you are registered with Dr. Contact Lens, we give you the tools to send beautifully designed emails to re-engage patients who are due to re-order, haven't ordered from you yet, or are overdue to see you. Our email templates are designed by a marketing team to drive action - so you don't have to be a graphic designer or have millions to compete. These are your patients, if you don't market to them...someone else will. 

Closing thoughts...

There are more online retailers everyday. The leaking bucket of sales is increasing as time goes on and your patients have more options. Don't delay - start your online sales today to get ahead of the curve. Offer them the best option, and keep the revenue in your practice thriving. Check out more at drcontactlens.com/doctors

 

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Do you know what your competitors are doing?

Posted by Jennifer on Jun 22, 2020 1:27:39 PM
Jennifer
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Ever wonder why your patients order from other websites when you offered the exact same price in office?

Perception and convenience are the two factors that keep your patients engaged with other online retailers. Here are some things that online competitors do to snag that sale before you have a chance:

  • They email your patients every 5-10 days when they are due to re-order.
  • Once a patient googles "contact lenses" they are targeted by online retailers with millions of marketing dollars to spend.
  • They dazzle them with free shipping offers, promo codes and easy access to ordering on demand. 
  • Companies target them simply by you pulling a vision benefit - asking them for the buy before they even walk through your door.
  • They have auto-ship & subscription options to offer alternatives to the year supply.
  • They have expert marketers creating emails enticing them to order. 

So who is out there?

If the 2020 pandemic wasn't enough to have you thinking about alternative options, perhaps this fact will: from 2014-2020 there have been  6 new companies selling and marketing contact lenses online. Here they are: 1800contacts, hubble, waldo, warby parker's scout & warby parker online store, sightbox, simple contacts, coastal contacts, glasses USA, EZcontacts, opticontacts, lens.com, lens.me, Contact lens king, Contact lens direct, walmart, walgreens, aveo contacts, america's best, lensdirect, lenscrafters, eyeconic, AClens & more...

Guess who their customer is? YOUR PATIENTS

Really, if you aren't thinking ahead, you are just putting a finger on top of the change oil signal on your dashboard hoping your car will keep running. Keep that patient loyalty by offering them a lifeline to your contact lens business. 

So, is it possible to compete as a small business when all these companies have an endless budget to steal the sale from you? YES!

screen shot

Offer them the one thing no other online retailer can't - convenience. Your patients will never have to enter data or wait for verification to order from Dr. Contact lens. This means they login, swipe and order. They don't have to search for their prescription or call and bother you for it - they have access to their portal and can order on demand anytime. And shipping? Ya, that's free too. When you offer free shipping - you are giving your patients no reason to consider your competitors sites. Sites like amazon.com have dominated the market buy offering these two exact features to their customers. 

What about marketing? We don't have millions to spend!

When you are registered with Dr. Contact Lens, we give you the tools to send beautifully designed emails to re-engage patients who are due to re-order, haven't ordered from you yet, or are overdue to see you. Our email templates are designed by a marketing team to drive action - so you don't have to be a graphic designer or have millions to compete. These are your patients, if you don't market to them...someone else will. 

Closing thoughts...

There are more online retailers everyday. The leaking bucket of sales is increasing as time goes on and your patients have more options. Don't delay - start your online sales today to get ahead of the curve. Offer them the best option, and keep the revenue in your practice thriving. Check out more at drcontactlens.com/doctors

 

WANT TO KNOW MORE? NO PROBLEM - BOOK A DEMO BELOW.

RESERVE DEMO

READY TO SELL LIKE A PRO?

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Topics: optometry, shipping, contact lenses, optometrist, one click ordering, contacts in a click, concierge services, exit through the gift shop

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What ODs are saying

Ryan Capouch

Ryan Capouch, OD

Lumen Vision

"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

Larah Alami

Larah Alami, OD

Hudson River Eyecare

"Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

Perry Brill

Perry Brill, Office Manager

Brill Eye Center

"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

Candria

Candria Krywko, OD

Eyes on Hayden

"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

Melanie

Melanie Denton, OD

Salisbury Eyecare

"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

Laura Falco

Laura Falco, OD

Jazzy Eyes

"Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

Gus

Gus Garmizo, OD, FAAO

Everything Eyes

"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

Audrey

Audrey Raley, OD

Refined Eyecare & Eyewear Gallery

"Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

Parkside eyecare

Monica Ma OD & Jonathan Renyon OD

Parkside Eyecare

"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

Jenn

Jenn Tabiza, OD, Co-founder

Westchester Eyecare Center

"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

Bri

Brianna Rhue, OD, FAAO, Co-founder

West Broward Eyecare

"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

gianni

Giannie Castellanos, OD

Infinite Vision Care

"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

Brian Abert

Brian Abert, OD

Vista Eyecare

 
"Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

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