--- title: How to Create a Better Patient Experience description: Learn how to keep the patient-doctor relationship alive. image: https://blog.drcontactlens.com/hubfs/shutterstock_379532836.jpg --- [![Dr. Contact Lens](https://blog.drcontactlens.com/hubfs/DCL%20Logos/dcl-logo-primary.png)](https://drcontactlens.com) - [About](https://drcontactlens.com/about) - [Blog](https://blog.drcontactlens.com) - [Contact](https://drcontactlens.com/contact) - [See What Your Patients See](https://portal.drcontactlens.com/users-demo?utm_source=blog&utm_medium=nav-cta&utm_campaign=weekly-nurture) [Patient Experience](https://blog.drcontactlens.com/tag/patient-experience) # How to Create a Better Patient Experience ![Jennifer](https://blog.drcontactlens.com/hubfs/Email%20Nurturing/jenn-tabiza-avatar.jpg) Jennifer Aug 15, 2022, 3:00:37 PM ![](https://blog.drcontactlens.com/hubfs/shutterstock_379532836.jpg) Providing an outstanding patient experience is one of the biggest competitive advantages a practice can have. Rather than compete on price, [66% of businesses](https://www.gartner.com/en/marketing/insights/articles/key-findings-from-the-gartner-customer-experience-survey) compete based on a customer experience. So what is the formula for standing out from the competition? A balance of innovation and customer service. Sounds easy right? In some ways it is. In this article I dive into what some business's do that make them different.  There are businesses we frequent that we know are different. Companies like **Amazon, Trader Joes, and Ritz Carlton** all offer a level of service that is unparalleled...and we as the independent ECP can learn a lot from their approach.    # **So what are the steps in curating a more patient-centric practice?** You guessed it - ***customer service***. Creating customer service means overcoming common pain points. When you offer your patients tools to easily view their contact lens Rx or re-order directly from you easily, you give your practice the opportunity to capture more sales. The only way to win that sale is to offer what the online competitors can't - ***convenience.*** When patients re-order online they have to enter all their data, payment, have a copy of their Rx, and wait for the verification process. If they don't have their Rx they call you often asking you to email it to them. A single portal that requires no data entry could give your patients exactly what they are looking for but can't access anywhere else.  #### How can you engage your patients to keep ordering from your practice? There are online competitors, so the way to offer them something [patient-centric is to give them convenience.](https://blog.techifeye.com/patientcentric) With an online store, you want to make it as easy as possible to order from you. No data entry, no searching for their Rx. Just login - and it is one click to order.  "I am so happy to offer patients the ability to to order their contact lenses by the click of a button. The best part is that we can give them their rebates without any hassle!" -Nerissa Dunwoody, Optician, Optique-Nashville "Dr. Contact Lens walked me through one of the most seamless customer experiences I have ever had to order my contacts. I recently had a contact fitting and, immediately after leaving the office, I got an email from Dr. Contact Lens that walked me through one of the most seamless customer experiences I have ever had. My initial reaction was – this is awesome!" - Sam Berger, Patient, Envision Optometry     See what it looks like when a practice puts this into action. No meeting required. Experience the platform through your patient's eyes. Dr. Contact Lens - [About](https://drcontactlens.com/about) - [Blog](https://blog.drcontactlens.com) - [Contact](https://drcontactlens.com/contact) - [Support](mailto:support@drcontactlens.com) © 2026 Dr. Contact Lens. All rights reserved.