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"The software allows the patient to directly order contact lenses and frees up valuable staff time and labor. Dr. contact lens also messages patients directly when they are due to order additional lenses. Best of all, patients are offered the absolute best price and deters the patient from internet shopping. It allows us to sell to patients when we are not open, after hours, or in the event of closure. It is a great patient retention tool."
"DCL was easy to implement and seamless. Staff training was comprehensive and allowed us to start using it right away. Patients have accepted it well, and it's always fun to see new orders come through from patients who might not have purchased in the office!"
"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."
"Patients are more prompt with ordering contacts from us or coming in when they’re due for an exam because DCL reminds them when it’s coming up. My staff loves it because it’s a much more streamlined way to order and ship contacts to patients and because response time is amazing in the new live chat feature whenever they do have a question."
"We finally have a solution for online ordering of contacts that both my patients and staff love!"
"I am so happy to be a part of this company. This system is very efficient, fast and easy to work with. Patients are able to order their contact lenses by the click of a button. The best part is that we can give them their rebates without any hassle. "
"What an amazing company! Dr. Contact Lens has helped us retain those patients who simply want to order online. I only wish I had them sooner!"
"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"
"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"
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"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"
"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"
"Dr. Contact Lens has completely transformed contact ordering in my office. Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time"
"Dr. Contact Lens has been great for our practice. Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure! If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"
"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"
"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."
"Incorporating Dr. Contact Lens into my practice has helped me in many ways. It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams. It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam. It complies with giving the patient their prescription for contact lenses. It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online. It makes the patient feel that we are modern and up to date with technology."
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"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"
"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"
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Embracing Online Contact Lens Sales
ONLINE CONTACT LENS SALES IS ONLY GROWING
Ordering contact lenses online is nothing new, and patients are looking for convenience. Barriers to ordering from a doctor's office are calling, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."
How many orders can a practice expect when offering online sales?
If you see 500 contact lens patients a year, about 25-35% of them are ordering or re-ordering online. By capturing a fraction of those, you can bring in $2500+ in sales monthly (at $150-$300 per sale). To learn more about your true capture rate, you can utilize an ROI calculator to better understand what business is leaving your practice.
Spend Your Time Taking Care of Your Patients
Contact lens ordering and dispensing can take up 15+ minutes per patient. For every 500 orders that is 125+ hours spent simply handling contact lens orders. Cutting down ordering time by automating the process can allow you and your staff to have more valuable time to spend with your patients.
Give Your Practice Tools to Sell Easier
We started using a reminder and ordering system during the initial COVID shut down as we looked for ways to improve staff efficiency and encourage patients to order with us. It has definitely done both of those things! My staff loves it because it’s a much more streamlined way to order and ship contacts to patients. Patients are more prompt with ordering contacts from us or coming in when they’re due for an exam. - Sundra Lemanski, OD
Reducing Costs
The amount of time an ordering system saves my staff is over $500/month. I would have had to pay this extra time to my staff we did it the old fashioned way. Selling online means I have zero inventory at our office and our only CL shipments to the office are trials. -Ryan Capouch, OD
Selling online Post-Pandemic
Out of the many technology updates we implemented during COVID, online contact lens sales has definitely been one of our favorites. We love how our patients can access their prescription and order on their own, opening up time off the phones for our front desk. We find that more of our patients like to follow up on their healthcare from home on their phones or laptops. - Elizabeth Chen OD
Topics: Online Sales