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Check out the latest news in contact lens technology, best practices & how to maximize your revenue.

At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding contact lens prescriptions. 

The ruling:

The Federal Trade Commission (FTC) recently voted to amend the Contact Lens Rule, that-  “facilitates shopping for contact lenses by requiring prescribers to automatically provide a copy of a patient’s prescription to the patient and to verify or provide prescriptions to third-party sellers.”1

"The prescriber can give the patient a digital copy of the prescription and retain evidence it was sent, received, or made accessible, downloadable and printable."1

Digital prescriptions are the best thing that's happened!

Why? Because we put your patient's digital prescription right inside your tech savvy store. Ever wonder why gift shops are so successful? You don't know what is in there...but once you are inside, you're intrigued. Suddenly the things you never knew you needed you pick up and purchase. It's in the spirit of fun, but also is convenient. Using this same technique, when a patient is exiting your business- you can hand them their prescription while keeping them inside your business.

It's simple...put your digital prescription inside your online contact lens store. We auto-remind, send tracking, provide support and help you market to patients who are overdue to order or see you. Wondering what your leaking ROI is? Check it out out here

So, how does a digital prescription help my practice?

When you are registered with Dr. Contact Lens, you invite your patients via text/email to their contact lens portal.

Your patient has 2 choices:

1) Download their prescription 

OR

2) Order from you. In the same screen, they can order in 1 easy click using insurance. The portal offers free shipping & is price matched with online retailers. Now your patient has no good reason to order elsewhere. They can go through the 12 steps of entering their data on another site and waiting for verification, or...simply order from you!

We keep this simple and offer what is best to your patients.

screen shot
 

Dr. Contact Lens is an online selling tool that offers much more than digital prescriptions. There are many perks of selling from this platform. Tools to help you capture lost sales, reminder systems, easy ordering for staff and your patients, business analytics and more. 

Watch our video before on our "exit through the gift shop technique" of giving out your digital prescriptions.

 

 

WATCH VIDEO

Dr. Contact Lens, always building tools to help you adapt to the future.

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FTC rule - comply & still win!

Posted by Jennifer on Jun 28, 2020 1:31:07 PM
Jennifer
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At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding contact lens prescriptions. 

The ruling:

The Federal Trade Commission (FTC) recently voted to amend the Contact Lens Rule, that-  “facilitates shopping for contact lenses by requiring prescribers to automatically provide a copy of a patient’s prescription to the patient and to verify or provide prescriptions to third-party sellers.”1

"The prescriber can give the patient a digital copy of the prescription and retain evidence it was sent, received, or made accessible, downloadable and printable."1

Digital prescriptions are the best thing that's happened!

Why? Because we put your patient's digital prescription right inside your tech savvy store. Ever wonder why gift shops are so successful? You don't know what is in there...but once you are inside, you're intrigued. Suddenly the things you never knew you needed you pick up and purchase. It's in the spirit of fun, but also is convenient. Using this same technique, when a patient is exiting your business- you can hand them their prescription while keeping them inside your business.

It's simple...put your digital prescription inside your online contact lens store. We auto-remind, send tracking, provide support and help you market to patients who are overdue to order or see you. Wondering what your leaking ROI is? Check it out out here

So, how does a digital prescription help my practice?

When you are registered with Dr. Contact Lens, you invite your patients via text/email to their contact lens portal.

Your patient has 2 choices:

1) Download their prescription 

OR

2) Order from you. In the same screen, they can order in 1 easy click using insurance. The portal offers free shipping & is price matched with online retailers. Now your patient has no good reason to order elsewhere. They can go through the 12 steps of entering their data on another site and waiting for verification, or...simply order from you!

We keep this simple and offer what is best to your patients.

screen shot
 

Dr. Contact Lens is an online selling tool that offers much more than digital prescriptions. There are many perks of selling from this platform. Tools to help you capture lost sales, reminder systems, easy ordering for staff and your patients, business analytics and more. 

Watch our video before on our "exit through the gift shop technique" of giving out your digital prescriptions.

 

 

WATCH VIDEO

Dr. Contact Lens, always building tools to help you adapt to the future.

RESERVE DEMO

Ready to sell like a pro?

SIGN UP

 

Topics: optometry, contact lenses, optometrist, one click ordering, walking scripts, exit through the gift shop, sales, technology, FTCruling

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What ODs are saying

Ryan Capouch

Ryan Capouch, OD

Lumen Vision

"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

Larah Alami

Larah Alami, OD

Hudson River Eyecare

"Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

Perry Brill

Perry Brill, Office Manager

Brill Eye Center

"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

Candria

Candria Krywko, OD

Eyes on Hayden

"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

Melanie

Melanie Denton, OD

Salisbury Eyecare

"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

Laura Falco

Laura Falco, OD

Jazzy Eyes

"Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

Gus

Gus Garmizo, OD, FAAO

Everything Eyes

"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

Audrey

Audrey Raley, OD

Refined Eyecare & Eyewear Gallery

"Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

Parkside eyecare

Monica Ma OD & Jonathan Renyon OD

Parkside Eyecare

"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

Jenn

Jenn Tabiza, OD, Co-founder

Westchester Eyecare Center

"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

Bri

Brianna Rhue, OD, FAAO, Co-founder

West Broward Eyecare

"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

gianni

Giannie Castellanos, OD

Infinite Vision Care

"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

Brian Abert

Brian Abert, OD

Vista Eyecare

 
"Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

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