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    Top 10 reasons to sell online

    • by: Jennifer
    • On: 9, Apr 2021
    27 min read

    Why are some offices adopting online contact lens sales?

     

    1. They are looking to the future

    A trailblazer is someone who can see a few steps ahead and adapt to the trends of the future. At Dr. Contact Lens, we are here to support getting your practice into the future. Technology is advancing, keeping up is the key to success.

    2. They want to offer convenience

    Do you prefer businesses that cater to your needs and make your life easier? Turns out, your patients do too. They appreciate when you offer them easy ways to access their medical records and purchase what they need. Dr. Contact Lens offers a simple, easy to use solution for your patients to shop for contacts or view their Rx.

    "I recently had a contact fitting and, immediately after leaving the office, I got an email from Dr. Contact Lens that walked me through one of the most seamless customer experiences I have ever had. My initial reaction was - this is awesome!"

    -A patient of a practice who they won't forget

    3. They want to stand out

    Dr. Contact Lens makes it easy to impress your patients. They don't need to register, enter data or wait for verification. Their experience is seamless and allows them to order in a click using insurance. Giving your patients a unique experience is what makes some standout from the competition.

    4. They want to capture lost revenue

    Lost revenue to walking scripts, re-orders & patients overdue to see you account for an average of $200k+ of revenue yearly. Dr. Contact Lens has tools to help you capture that back. With tools like digital scripts inside your contact lens store, automated re-order reminders and email campaigns to re-engage customers you now have the ability to bring that revenue stream back into your practice. ROI

    Check out your ROI here

    5. They want to give patients a high tech experience

    We order coffee from apps. We order groceries from apps. What haven't you ordered from an app? Give your patients that same easy experience, and you'll give them no reason to go elsewhere to shop. Easy, one click ordering keeps your patients in your beehive.

    6. They want to save staff time long term

    Processing an in office phone order takes a minimum of 15 minutes from order to dispense. Multiply that by 500 orders a year - and thats already 125 hours spent by your staff simply ordering contact lenses. By having an online system that automatically captures your re-orders, you'll be saving that staff time for better things like...tending to your patients & selling other goods and services.

    7. They want to retain their patients

    Patients love you, you love them...technology can make sure to keep that connection alive. Sending communications to your patients on how to reach you, order from you and book appointments are the top three things that will keep them engaged and coming back. Stay connected to your patients with Dr. Contact Lens, and your patients won't forget you. 

    8. They want to sell contacts 24-7

    Contact lens commercials play after 5pm. Why? People are off of work, and have the time to order. Did you know the most common time patients purchase contact lenses is at night? With Dr. Contact Lens, we make sure to contact your patients at the right time of day to ensure you capture that sale. Your patients can login 24-7 from anywhere at any time. 

    9. They want to stay compliant

    The new contact lens rule requires dispensing a copy contact lens prescriptions to patients whether they ask for it or not. Dr. Contact Lens makes it easy to stay compliant, and still have an edge on winning every sale. Your digital scripts are embedded inside your contact lens store, making it always one easy click for your patients to order with insurance, or they can download their Rx and go through the 12 steps of ordering elsewhere. Our platform will save signatures taking the headache out of compliancy. 

    10. They ship to home

    Ship to home sales can exponentially increase your overall revenue. When you offer free ship to home options, you will see a wider customer base order from you. It also saves dispensing time in office - allowing you to focus on patient care and business operations. 

    Ready to learn more about how you can implement Dr. Contact Lens?

    Reserve Demo

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    Top 10 reasons to sell online

    Posted by Jennifer on Apr 9, 2021 10:21:16 AM
    Jennifer
    Find me on:

    Why are some offices adopting online contact lens sales?

     

    1. They are looking to the future

    A trailblazer is someone who can see a few steps ahead and adapt to the trends of the future. At Dr. Contact Lens, we are here to support getting your practice into the future. Technology is advancing, keeping up is the key to success.

    2. They want to offer convenience

    Do you prefer businesses that cater to your needs and make your life easier? Turns out, your patients do too. They appreciate when you offer them easy ways to access their medical records and purchase what they need. Dr. Contact Lens offers a simple, easy to use solution for your patients to shop for contacts or view their Rx.

    "I recently had a contact fitting and, immediately after leaving the office, I got an email from Dr. Contact Lens that walked me through one of the most seamless customer experiences I have ever had. My initial reaction was - this is awesome!"

    -A patient of a practice who they won't forget

    3. They want to stand out

    Dr. Contact Lens makes it easy to impress your patients. They don't need to register, enter data or wait for verification. Their experience is seamless and allows them to order in a click using insurance. Giving your patients a unique experience is what makes some standout from the competition.

    4. They want to capture lost revenue

    Lost revenue to walking scripts, re-orders & patients overdue to see you account for an average of $200k+ of revenue yearly. Dr. Contact Lens has tools to help you capture that back. With tools like digital scripts inside your contact lens store, automated re-order reminders and email campaigns to re-engage customers you now have the ability to bring that revenue stream back into your practice. ROI

    Check out your ROI here

    5. They want to give patients a high tech experience

    We order coffee from apps. We order groceries from apps. What haven't you ordered from an app? Give your patients that same easy experience, and you'll give them no reason to go elsewhere to shop. Easy, one click ordering keeps your patients in your beehive.

    6. They want to save staff time long term

    Processing an in office phone order takes a minimum of 15 minutes from order to dispense. Multiply that by 500 orders a year - and thats already 125 hours spent by your staff simply ordering contact lenses. By having an online system that automatically captures your re-orders, you'll be saving that staff time for better things like...tending to your patients & selling other goods and services.

    7. They want to retain their patients

    Patients love you, you love them...technology can make sure to keep that connection alive. Sending communications to your patients on how to reach you, order from you and book appointments are the top three things that will keep them engaged and coming back. Stay connected to your patients with Dr. Contact Lens, and your patients won't forget you. 

    8. They want to sell contacts 24-7

    Contact lens commercials play after 5pm. Why? People are off of work, and have the time to order. Did you know the most common time patients purchase contact lenses is at night? With Dr. Contact Lens, we make sure to contact your patients at the right time of day to ensure you capture that sale. Your patients can login 24-7 from anywhere at any time. 

    9. They want to stay compliant

    The new contact lens rule requires dispensing a copy contact lens prescriptions to patients whether they ask for it or not. Dr. Contact Lens makes it easy to stay compliant, and still have an edge on winning every sale. Your digital scripts are embedded inside your contact lens store, making it always one easy click for your patients to order with insurance, or they can download their Rx and go through the 12 steps of ordering elsewhere. Our platform will save signatures taking the headache out of compliancy. 

    10. They ship to home

    Ship to home sales can exponentially increase your overall revenue. When you offer free ship to home options, you will see a wider customer base order from you. It also saves dispensing time in office - allowing you to focus on patient care and business operations. 

    Ready to learn more about how you can implement Dr. Contact Lens?

    Reserve Demo

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    What ODs are saying

    Ryan Capouch

    Ryan Capouch, OD

    Lumen Vision

    "I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

    Larah Alami

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    "Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

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    "It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

    Candria

    Candria Krywko, OD

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    "It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

    Melanie

    Melanie Denton, OD

    Salisbury Eyecare

    "My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

    Laura Falco

    Laura Falco, OD

    Jazzy Eyes

    "Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

    Gus

    Gus Garmizo, OD, FAAO

    Everything Eyes

    "I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

    Audrey

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    Refined Eyecare & Eyewear Gallery

    "Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

    Parkside eyecare

    Monica Ma OD & Jonathan Renyon OD

    Parkside Eyecare

    "Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

    Jenn

    Jenn Tabiza, OD, Co-founder

    Westchester Eyecare Center

    "I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

    Bri

    Brianna Rhue, OD, FAAO, Co-founder

    West Broward Eyecare

    "Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

    gianni

    Giannie Castellanos, OD

    Infinite Vision Care

    "We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

    Brian Abert

    Brian Abert, OD

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    "Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

    Kari Carpenter

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    "What an amazing company! Dr. Contact Lens has helped us retain those patients who simply want to order online. I only wish I had them sooner!"

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