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    How to make revenue after business hours

    • by: Jennifer
    • On: 22, Jul 2022
    16 min read

    Want to generate sales while you sleep?

    Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking care of their personal business. What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

    Other barriers to ordering from a doctor's office is the assumption they have to call, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."

    How can you engage your patients to keep ordering from your practice?

    There are online competitors, so the way to offer them something patient-centric is to give them convenience. With an online store, you want to make it as easy as possible to order from you. No data entry, no searching for their Rx. Just login - and it is one click to order. 

    How can you add after hours sales to your practice?

    With Dr. Contact Lens, your patients can login without registering or inputting their Rx. They can login from your website, or a text that goes directly to their phone reminding them when it is time to order. In one swift click, they can order from your practice using insurance and rebates. 

    How many orders can a practice expect when offering online sales?

    If you see 500 contact lens patients a year, about 25-35% of them are ordering or re-ordering online.* That is 175 patients. If you capture a fraction of those, you can easily bring in $2500+ in sales monthly. To learn more about your true capture rate, you can utilize our ROI calculator to better understand what business is leaving your practice.

    Is it really that easy?

    Yes! Dr. Contact Lens does the work for you by auto-reminding your patients when due to re-order or offering a digital Rx to patients walking with their Rx. The system is designed to put your practice at ease - and keep in contact with all your contact lens customers. 

    We are here to help you resolve this problem with ease. To schedule a one-on-one discovery call of your capture rate - Book a consultation call with a practice consultant here.

    Happy ordering!

     

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    How to make revenue after business hours

    Posted by Jennifer on Jul 22, 2022 12:44:18 PM
    Jennifer
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    Want to generate sales while you sleep?

    Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking care of their personal business. What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

    Other barriers to ordering from a doctor's office is the assumption they have to call, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."

    How can you engage your patients to keep ordering from your practice?

    There are online competitors, so the way to offer them something patient-centric is to give them convenience. With an online store, you want to make it as easy as possible to order from you. No data entry, no searching for their Rx. Just login - and it is one click to order. 

    How can you add after hours sales to your practice?

    With Dr. Contact Lens, your patients can login without registering or inputting their Rx. They can login from your website, or a text that goes directly to their phone reminding them when it is time to order. In one swift click, they can order from your practice using insurance and rebates. 

    How many orders can a practice expect when offering online sales?

    If you see 500 contact lens patients a year, about 25-35% of them are ordering or re-ordering online.* That is 175 patients. If you capture a fraction of those, you can easily bring in $2500+ in sales monthly. To learn more about your true capture rate, you can utilize our ROI calculator to better understand what business is leaving your practice.

    Is it really that easy?

    Yes! Dr. Contact Lens does the work for you by auto-reminding your patients when due to re-order or offering a digital Rx to patients walking with their Rx. The system is designed to put your practice at ease - and keep in contact with all your contact lens customers. 

    We are here to help you resolve this problem with ease. To schedule a one-on-one discovery call of your capture rate - Book a consultation call with a practice consultant here.

    Happy ordering!

     

    Topics: Business after hours

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    What ODs are saying

    Kerry Gelb, OD, President of the ALLDOCS Group

    Kerry Gelb, OD, President of the ALLDOCS Group

    President of ALLDOCS Group

    "The software allows the patient to directly order contact lenses and frees up valuable staff time and labor.  Dr. contact lens also messages patients directly when they are due to order additional lenses.  Best of all, patients are offered the absolute best price and deters the patient from internet shopping.  It allows us to sell to patients when we are not open, after hours, or in the event of closure.  It is a great patient retention tool."

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    Bethany Fishbein, OD, CEO

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    "DCL was easy to implement and seamless. Staff training was comprehensive and allowed us to start using it right away.  Patients have accepted it well, and it's always fun to see new orders come through from patients who might not have purchased in the office!"

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    Monica Ma OD & Jonathan Renyon OD

    Parkside Eyecare

    "Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

    Sundra

    Sundra Lemanski

    Sundra Lemanski, OD

    "Patients are more prompt with ordering contacts from us or coming in when they’re due for an exam because DCL reminds them when it’s coming up. My staff loves it because it’s a much more streamlined way to order and ship contacts to patients and because response time is amazing in the new live chat feature whenever they do have a question."

    Madison

    Madison Huser, OD

    Madison Huser, OD

    "We finally have a solution for online ordering of contacts that both my patients and staff love!"

    Narrissa, Optique Team member

    Narrissa, Optique Team member

    Narrissa, Optique Team member

    "I am so happy to be a part of this company. This system is very efficient, fast and easy to work with. Patients are able to order their contact lenses by the click of a button. The best part is that we can give them their rebates without any hassle. "

    Kari Carpenter

    Kari Carpenter, OD

    Eyemax Eyes Optometry

    "What an amazing company! Dr. Contact Lens has helped us retain those patients who simply want to order online. I only wish I had them sooner!"

    Perry Brill

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    "It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

    Brian Abert

    Brian Abert, OD

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     "Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

    Ryan Capouch

    Ryan Capouch, OD

    Lumen Vision

    "I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

    Melanie

    Melanie Denton, OD

    Salisbury Eyecare

    "My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

    Candria

    Candria Krywko, OD

    Eyes on Hayden

    "It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

    Audrey

    Audrey Raley, OD

    Refined Eyecare & Eyewear Gallery

    "Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

    Larah Alami

    Larah Alami, OD

    Hudson River Eyecare

    "Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

    gianni

    Giannie Castellanos, OD

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    "We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

    Gus

    Gus Garmizo, OD, FAAO

    Everything Eyes

    "I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

    Laura Falco

    Laura Falco, OD

    Jazzy Eyes

    "Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

    Jenn

    Jenn Tabiza, OD, Co-founder

    Westchester Eyecare Center

    "I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

    Bri

    Brianna Rhue, OD, FAAO, Co-founder

    West Broward Eyecare

    "Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

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