--- title: Email marketing for hidden revenue description: Re-engage patients who are overdue to order, have never ordered from you or are due for their annual exam. image: https://blog.drcontactlens.com/hubfs/Invite%20(1)-2.jpg --- [![drcl-logo-gradient (1)](https://blog.drcontactlens.com/hs-fs/hubfs/DCL%20Logos/drcl-logo-gradient%20(1).png?width=111&height=56&name=drcl-logo-gradient%20(1).png "drcl-logo-gradient (1)")](https://blog.drcontactlens.com/training) - [Home](https://blog.drcontactlens.com/training) [![Support](https://no-cache.hubspot.com/cta/default/6987820/1884955c-a560-4cba-9c95-71d40099b28f.png)](https://cta-redirect.hubspot.com/cta/redirect/6987820/1884955c-a560-4cba-9c95-71d40099b28f) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # The DCL training portal Watch these short videos to learn how to implement Dr. Contact Lens & keep up with the latest features - [Email Marketing](https://blog.drcontactlens.com/training/tag/email-marketing) ## [Email marketing for hidden revenue](https://blog.drcontactlens.com/training/marketing) - by: Jennifer - On: 13, Aug 2020 16 min read - [Digital Scripts (2)](https://blog.drcontactlens.com/training/tag/digital-scripts) - [Inviting a patient (2)](https://blog.drcontactlens.com/training/tag/inviting-a-patient) - [pricing (2)](https://blog.drcontactlens.com/training/tag/pricing) - [Add a patient (1)](https://blog.drcontactlens.com/training/tag/add-a-patient) - [CSV upload (1)](https://blog.drcontactlens.com/training/tag/csv-upload) - [CrystalPM (1)](https://blog.drcontactlens.com/training/tag/crystalpm) - [Email Marketing (1)](https://blog.drcontactlens.com/training/tag/email-marketing) - [FAQ (1)](https://blog.drcontactlens.com/training/tag/faq) - [FTC compliancy (1)](https://blog.drcontactlens.com/training/tag/ftc-compliancy) - [In office ordering (1)](https://blog.drcontactlens.com/training/tag/in-office-ordering) - [Insurance benefits (1)](https://blog.drcontactlens.com/training/tag/insurance-benefits) - [Prescription extension (1)](https://blog.drcontactlens.com/training/tag/prescription-extension) - [Rebates (1)](https://blog.drcontactlens.com/training/tag/rebates) - [Returns (1)](https://blog.drcontactlens.com/training/tag/returns) - [System Training (1)](https://blog.drcontactlens.com/training/tag/system-training) - [Trial Tracking (1)](https://blog.drcontactlens.com/training/tag/trial-tracking) - [downloads (1)](https://blog.drcontactlens.com/training/tag/downloads) - [integrated (1)](https://blog.drcontactlens.com/training/tag/integrated) - [inventory (1)](https://blog.drcontactlens.com/training/tag/inventory) - [office flow (1)](https://blog.drcontactlens.com/training/tag/office-flow) - [onboarding (1)](https://blog.drcontactlens.com/training/tag/onboarding) - [verifications (1)](https://blog.drcontactlens.com/training/tag/verifications) - [walking scripts (1)](https://blog.drcontactlens.com/training/tag/walking-scripts) All - Share - - - - [Subscribe for latest updates](http://#) #### **Marketing emails via "invitations"** **Go after hidden revenue** Our system is unique in that you can directly market to any contact lens patient in your practice. We have categorized them into several marketing lists: **Patients without email addresses** **Patients who have never ordered through the platform** **Patients who were reminded to re-order but did not order yet** **Patients overdue to see you** In one click send them a marketing campaign to invite or re-engage them and drive more revenue to your practice.  When new to Dr. Contact Lens - this feature can help you capture lost revenue from the last year. Simply use the "not invited" list to send all your patients an invitation to order.  **Send at night** When choosing when to send marketing emails/texts - the best times are between 4-9PM or on the weekends. Patients may ignore emails/texts during the day when they are working.  **Send newsletter** Before inviting patients for the first time to Dr. Contact Lens - we recommend sending a newsletter announcing you now offer easy one click ordering from Dr. Contact Lens. Send this newsletter via weave, solutionreach, demandforce or any email server you use to communicate with your patients.  **[Click here to download a newsletter template](https://blog.drcontactlens.com/hubfs/Email%20template.docx)** **Send frequency** We recommend using the email marketing tools every 2-4 weeks to go after the leaking revenue at your practice. Remember, contact lens wearers have to wear contacts...if you don't sell it to them someone else will! **Expired prescriptions** The email marketing campaign is designed to drive action and catered to your contact lens patient. Rather than saying "you are due for your annual exam" our system reminds them "they can no longer order contacts and it is time to see their eye doctor to be able to re-purchase." This keeps them in your practice and away from online eye exams.  **Branding** Your logo and practice name will be on every email and text sent to the patient.  #### Jennifer Dr. Jennifer Tabiza is a private practice Optometrist & Co-founder of Dr. Contact Lens. She assisted in the creation and beta testing of the Dr. Contact Lens platform. Her mission is to use data to help Optometry practices add more efficiency and scale their business. connect me : [![](https://cdn2.hubspot.net/hubfs/3842749/Icons/linkedin-1.png)](https://www.linkedin.com/in/jenntabiza/) ## Comments ## Leave your Comments # Email marketing for hidden revenue Posted by [Jennifer](https://blog.drcontactlens.com/training/author/jennifer) on Aug 13, 2020, 2:42:59 PM ![Jennifer](https://blog.drcontactlens.com/hubfs/Email%20Nurturing/jenn-tabiza-avatar.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/jenntabiza/) - [Tweet](https://twitter.com/share) #### **Marketing emails via "invitations"** **Go after hidden revenue** Our system is unique in that you can directly market to any contact lens patient in your practice. We have categorized them into several marketing lists: **Patients without email addresses** **Patients who have never ordered through the platform** **Patients who were reminded to re-order but did not order yet** **Patients overdue to see you** In one click send them a marketing campaign to invite or re-engage them and drive more revenue to your practice.  When new to Dr. Contact Lens - this feature can help you capture lost revenue from the last year. Simply use the "not invited" list to send all your patients an invitation to order.  **Send at night** When choosing when to send marketing emails/texts - the best times are between 4-9PM or on the weekends. Patients may ignore emails/texts during the day when they are working.  **Send newsletter** Before inviting patients for the first time to Dr. Contact Lens - we recommend sending a newsletter announcing you now offer easy one click ordering from Dr. Contact Lens. Send this newsletter via weave, solutionreach, demandforce or any email server you use to communicate with your patients.  **[Click here to download a newsletter template](https://blog.drcontactlens.com/hubfs/Email%20template.docx)** **Send frequency** We recommend using the email marketing tools every 2-4 weeks to go after the leaking revenue at your practice. Remember, contact lens wearers have to wear contacts...if you don't sell it to them someone else will! **Expired prescriptions** The email marketing campaign is designed to drive action and catered to your contact lens patient. Rather than saying "you are due for your annual exam" our system reminds them "they can no longer order contacts and it is time to see their eye doctor to be able to re-purchase." This keeps them in your practice and away from online eye exams.  **Branding** Your logo and practice name will be on every email and text sent to the patient.  Topics: [Email Marketing](https://blog.drcontactlens.com/training/tag/email-marketing) ## Related Posts [![drcl-logo-gradient (1)](https://blog.drcontactlens.com/hs-fs/hubfs/DCL%20Logos/drcl-logo-gradient%20(1).png?width=111&height=56&name=drcl-logo-gradient%20(1).png "drcl-logo-gradient (1)")](https://drcontactlens.com/doctors) - [About](https://drcontactlens.com/doctors/) - [Contact](https://drcontactlens.com/contact/) - [Blog](https://blog.drcontactlens.com) - [Social](https://instagram.com/drcontactlens) - [Reserve a Demo](https://meetings.hubspot.com/dcldemo/demo) - [Learn more about TechifEYE](https://www.techifeye.com) #### Connect with us [support@drcontactlens.com](mailto:support-hubspot@wow.design) ## Subscribe for the latest updates Training videos for the latest features from Dr. Contact Lens. Thank you for being part of the DCL community!