Best practices from the Dr. Contact Lens network

Top 10 reasons to sell online

Written by Jennifer | Apr 9, 2021 5:21:16 PM

Why are some offices adopting online contact lens sales?

 

Watch testimonials about how Dr. Contact Lens changed these OD's businesses

 

 

1. They are looking to the future

A trailblazer is someone who can see a few steps ahead and adapt to the trends of the future. At Dr. Contact Lens, we are here to support getting your practice into the future. Technology is advancing, keeping up is the key to success.

2. They want to offer convenience

Do you prefer businesses that caters to your needs and make your life easier? Turns out, your patients do too. They appreciate when you offer them easy ways to access their medical records and purchase what they need. Dr. Contact Lens offers a simple, easy to use solution for your patients to shop for contacts or view their Rx.

"I recently had a contact fitting and, immediately after leaving the office, I got an email from Dr. Contact Lens that walked me through one of the most seamless customer experiences I have ever had. My initial reaction was - this is awesome!"

-A patient of a practice who they won't forget

- A patient who really appreciates ship to home!

3. They want to stand out

Dr. Contact Lens makes it easy to impress your patients. They don't need to register, enter data or wait for verification. Their experience is seamless and allows them to order in a click using insurance. Giving your patients a unique experience is what makes some standout from the competition.

4. They want to capture lost revenue

Lost revenue to walking scripts, re-orders & patients overdue to see you account for an average of $200k+ of revenue yearly. Dr. Contact Lens has tools to help you capture that back. With tools like digital scripts inside your contact lens store, automated re-order reminders and email campaigns to re-engage customers you now have the ability to bring that revenue stream back into your practice.

Check out your ROI here

5. They want to give patients a high tech experience

We order coffee from apps. We order groceries from apps. What haven't you ordered from an app? Give your patients that same easy experience, and you'll give them no reason to go elsewhere to shop. Easy, one click ordering keeps your patients in your beehive.

6. They want to save staff time long term

Processing an in office phone order takes a minimum of 15 minutes from order to dispense. Multiply that by 500 orders a year - and thats already 125 hours spent by your staff simply ordering contact lenses. By having an online system that automatically captures your re-orders, you'll be saving that staff time for better things like...tending to your patients & selling other goods and services.

7. They want to retain their patients

Patients love you, you love them...technology can make sure to keep that connection alive. Sending communications to your patients on how to reach you, order from you and book appointments are the top three things that will keep them engaged and coming back. Stay connected to your patients with Dr. Contact Lens, and your patients won't forget you. 

8. They want to sell contacts 24-7

Contact lens commercials play after 5pm. Why? People are off of work, and have the time to order. Did you know the most common time patients purchase contact lenses is at night? With Dr. Contact Lens, we make sure to contact your patients at the right time of day to ensure you capture that sale. Your patients can login 24-7 from anywhere at any time. 

9. They want to stay compliant

The new contact lens rule requires dispensing a copy contact lens prescriptions to patients whether they ask for it or not. Dr. Contact Lens makes it easy to stay compliant, and still have an edge on winning every sale. Your digital scripts are embedded inside your contact lens store, making it always one easy click for your patients to order with insurance, or they can download their Rx and go through the 12 steps of ordering elsewhere. Our platform will save signatures taking the headache out of compliancy. 

10. They ship to home

Ship to home sales can exponentially increase your overall revenue. When you offer free ship to home options, you will see a wider customer base order from you. It also saves dispensing time in office - allowing you to focus on patient care and business operations. 

Ready to learn more about how you can implement Dr. Contact Lens?