Ever find a $20 bill in your pocket and feel like you just won the lottery?
Guess what! Your practice has $20 bills all over the place, you just haven't known where to look for it. Let's review all of your revenue channels and how you can capture it back.
Patients stuck in trials
Keep track of patients who are still wearing trials and haven't followed up. By being able to clearly see who is still wearing a trial - your staff can follow up with them, finalize their Rx and place an order. Converting patients isn't hard, often these are part time wearers who could live without them but like the flexibility of using them when needed. Mark any lens a "trial" lens in our system to keep tabs on them.
50 pts/yr stuck in trials = up to $35,000 in potential revenue
Patients who order from an online retailer when their Rx is expired OR are overdue to see you
Our business intelligence portal will show you who is due to see you and when. In one click you can email & text them to remind them their prescription is expired, and they can no longer order contacts until they have their annual eye exam. This message is clear and made for your contact lens customers to create more urgency. Of all the patients you see, these are the ones who often need you the most. We have created tools for your staff to also call these patients and keep track of them by using our drop-down menu.
25% of pts/year 6 months late for their annual = up to $75,000 in revenue (per OD)
Patients over wearing their contacts
Automated reminders will be sent a few weeks before a patient is running low, so they don't get tempted to over wear their contacts. Send additional reminders from the portal anytime. We keep tabs on all your customers, who is due to re-order and hasn't...so you can re-engage them in one easy click. Text & email available.
30% pts/year don't re-order = up to $50,000 in revenue (per OD)
Walking scripts
Give any patient a digital prescription right inside your tech savvy online store. With the new FTC ruling, it is now required to give patient's their prescription. You can save that sale by offering convenience. Patients login, can download their script or order in one click from you. The pricing is matched with online retailers, free shipping is offered - but the patient now saves 12 steps it would take to order elsewhere. What would you do? Start making sales from handing out prescriptions. It is the smart way to do business!
30% pts/yr ordering elsewhere = over $100,000 in revenue (per OD)
Unbilled insurance claims
Track what needs to be billed to insurance from our business intelligence portal.
25 claims a year unbilled = up to $20,000 in revenue
Lost annual supplies
Offer auto-ship options on any order you place in office. The more options you have for your patients, the less likely they are to go elsewhere.
Sell 50 auto-ship year supplies = up to $35,000 in revenue
Dr. Contact Lens will help shake that change loose by giving you tools to mine for it.
Curious what lost sales look like at your practice? Check out our ROI calculator for channels of revenue at your practice.
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