FTC rule - comply & still win!

At Dr. Contact Lens we believe in adapting as times are changing. Every change is an opportunity for growth - even when it doesn't feel like it. Let's talk about the newest ruling by the FTC regarding contact lens prescriptions. 

The ruling:

The Federal Trade Commission (FTC) recently voted to amend the Contact Lens Rule, that-  “facilitates shopping for contact lenses by requiring prescribers to automatically provide a copy of a patient’s prescription to the patient and to verify or provide prescriptions to third-party sellers.”¹

"The prescriber can give the patient a digital copy of the prescription and retain evidence it was sent, received, or made accessible, downloadable and printable."¹

Digital prescriptions are the best thing that's happened!

Why? Because we put your patient's digital prescription right inside your tech savvy store. Ever wonder why gift shops are so successful? You don't know what is in there...but once you are inside, you're intrigued. Suddenly the things you never knew you needed you pick up and purchase. It's in the spirit of fun, but also is convenient. Using this same technique, when a patient is exiting your business- you can hand them their prescription while keeping them inside your business.

It's simple...put your digital prescription inside your online contact lens store. We auto-remind, send tracking, provide support and help you market to patients who are overdue to order or see you. Wondering what your leaking ROI is? Check it out out here

So, how does a digital prescription help my practice?

When you are registered with Dr. Contact Lens, you invite your patients via text/email to their contact lens portal.

Your patient has 2 choices:

1) Download their prescription 

OR

2) Order from you. In the same screen, they can order in 1 easy click using insurance. The portal offers free shipping & is price matched with online retailers. Now your patient has no good reason to order elsewhere. They can go through the 12 steps of entering their data on another site and waiting for verification, or...simply order from you!

We keep this simple and offer what is best to your patients.