Did you know the most common time a patient orders their contact lenses is at night? Most patients work during the day, and their focus often isn't on taking care of their personal business. What is interesting, is most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering.
Other barriers to ordering from a doctor's office is the assumption they have to call, order, and come drive to pick it up. all during business hours that often conflict with their own work schedules (not to mention rising gas prices). With the convenience of the online world, it is important to offer your patients ship to home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."
There are online competitors, so the way to offer them something patient-centric is to give them convenience. With an online store, you want to make it as easy as possible to order from you. No data entry, no searching for their Rx. Just login - and it is one click to order.
With Dr. Contact Lens, your patients can login without registering or inputting their Rx. They can login from your website, or a text that goes directly to their phone reminding them when it is time to order. In one swift click, they can order from your practice using insurance and rebates.
If you see 500 contact lens patients a year, about 25-35% of them are ordering or re-ordering online.* That is 175 patients. If you capture a fraction of those, you can easily bring in $2500+ in sales monthly. To learn more about your true capture rate, you can utilize our ROI calculator to better understand what business is leaving your practice.
Yes! Dr. Contact Lens does the work for you by auto-reminding your patients when due to re-order or offering a digital Rx to patients walking with their Rx. The system is designed to put your practice at ease - and keep in contact with all your contact lens customers.
We are here to help you resolve this problem with ease. To schedule a one-on-one discovery call of your capture rate - Book a consultation call with a practice consultant here.
Happy ordering!