Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they are asking for.. a better way to order from you.
It's important to think about:
The future is technology. Contact lens exams and sales can make up approximately 33% of a practice's revenue. Contact lens patients also come back on average every 18-24 months versus every 3-5 years like glasses patients.
The average contact lens practice that sees 1000 contact lens patients a year is sitting on a potential revenue of $200,000 (for a 1 OD practice).
The issue most practices have, is we have never been able to track or go after this revenue until now.
Dr. Contact Lens has created a CRM (customer relationship management) tool to help you recapture this revenue sitting in your practice.
A CRM is a sales platform that enables you to track your business to generate more business. Never before have you been able to see a list of patients that are due to reorder or due to come back to see you. In one click, you can invite them to order or come back and see you. Sound too good to be true? With Dr. Contact Lens it is truly that easy.
By utilizing technology you can forget about wasting precious staff time placing a single contact lens order. Utilize that time to actually dig into your practice and reach out to 100’s of your patients at once. Wouldn’t you rather your staff spend time going after revenue versus wasting 15+ minutes placing a single order?
Another thing to think about is when you place orders through your distributor it is a dead end for the patient. This means when they are due to reorder or due come back and see you- they won't be reminded or urged to purchase. Give them the opportunity to buy from you when they are due to reorder.
If you’re priced right, offer free shipping and convenience your patients can’t get elsewhere, you finally win that sale. This is how you start building and running your practice like a big business. Capture just 10% of your lost revenue and you’re already way ahead of your competition, including that doctor down the street.
Most of our patients want to order from us. We just don’t make it easy or convenient for them to do so, until now. Get ahead of your competition, utilize technology in the right way, adapt and see your contact lens practice expand in the right direction where you no longer have to worry about prescription verification's or patients asking for a copy of their prescription. Now, isn’t that a brighter place to be sitting?
Want to find out how much money is hiding in your practice? Check out our ROI calculator here.
READY TO LEARN MORE? RESERVE YOUR ONE-ON-ONE BUSINESS CONSULTATION TODAY.