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Check out the latest news in contact lens technology, best practices & how to maximize your revenue.

Ever catch yourself thinking there is no money in contact lenses?

Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they are asking for.. a better way to order from you.

Now is the time to invest in your patients and your practice to keep growing.

The future is technology. Contact lens exams and sales can make up approximately 33% of a practice's revenue. Contact lens patients also come back on average every 18-24 months versus every 3-5 years like glasses patients.

The average contact lens practice that sees 1000 contact lens patients a year is sitting on a potential revenue of $200,000 (for a 1 OD practice).

ROI Image

 

The issue most practices have, is we have never been able to track or go after this revenue until now.

Dr. Contact Lens has created a CRM (customer relationship management) tool to help you recapture this revenue sitting in your practice.

What is a CRM?

A CRM is a sales platform that enables you to track your business to generate more business. Never before have you been able to see a list of patients that are due to reorder or due to come back to see you. In one click, (without running a daunting report) you can invite them to order or come back and see you. Sound too good to be true? With Dr. Contact Lens it is truly that easy.

Mass email button

We have created great technology that make it as easy as pushing that button you see above. By utilizing technology you can forget about wasting precious staff time placing a single contact lens order. Utilize that time to actually dig into your practice and reach out to 100’s of your patients at once. Wouldn’t you rather your staff spend time going after revenue versus wasting 15+ minutes placing a single order?

No more dead ends.

Another thing to think about is when you place orders through your distributor it is a dead end for the patient. This means when they are due to reorder or due come back and see you- they won't be reminded or urged to purchase. Give them the opportunity to buy from you when they are due to reorder.

If you’re priced right, offer free shipping and convenience your patients can’t get elsewhere, you finally win that sale. This is how you start building and running your practice like a big business. Capture just 10% of your lost revenue and you’re already way ahead of your competition, including that doctor down the street.

Most of our patients want to order from us. We just don’t make it easy or convenient for them to do so, until now. Get ahead of your competition, utilize technology in the right way, adapt and see your contact lens practice expand in the right direction where you no longer have to worry about prescription verification's or patients asking for a copy of their prescription. Now, isn’t that a brighter place to be sitting?

Want to find out how much money is hiding in your practice? Check out our ROI calculator here.

 

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Are you tripping over dollars to pick up pennies?

Posted by Brianna on Jul 8, 2020 8:30:00 AM
Brianna
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Ever catch yourself thinking there is no money in contact lenses?

Think again! Contact lenses are very profitable, the key is selling in volume. How to do this? Start giving your patients what they are asking for.. a better way to order from you.

Now is the time to invest in your patients and your practice to keep growing.

The future is technology. Contact lens exams and sales can make up approximately 33% of a practice's revenue. Contact lens patients also come back on average every 18-24 months versus every 3-5 years like glasses patients.

The average contact lens practice that sees 1000 contact lens patients a year is sitting on a potential revenue of $200,000 (for a 1 OD practice).

ROI Image

 

The issue most practices have, is we have never been able to track or go after this revenue until now.

Dr. Contact Lens has created a CRM (customer relationship management) tool to help you recapture this revenue sitting in your practice.

What is a CRM?

A CRM is a sales platform that enables you to track your business to generate more business. Never before have you been able to see a list of patients that are due to reorder or due to come back to see you. In one click, (without running a daunting report) you can invite them to order or come back and see you. Sound too good to be true? With Dr. Contact Lens it is truly that easy.

Mass email button

We have created great technology that make it as easy as pushing that button you see above. By utilizing technology you can forget about wasting precious staff time placing a single contact lens order. Utilize that time to actually dig into your practice and reach out to 100’s of your patients at once. Wouldn’t you rather your staff spend time going after revenue versus wasting 15+ minutes placing a single order?

No more dead ends.

Another thing to think about is when you place orders through your distributor it is a dead end for the patient. This means when they are due to reorder or due come back and see you- they won't be reminded or urged to purchase. Give them the opportunity to buy from you when they are due to reorder.

If you’re priced right, offer free shipping and convenience your patients can’t get elsewhere, you finally win that sale. This is how you start building and running your practice like a big business. Capture just 10% of your lost revenue and you’re already way ahead of your competition, including that doctor down the street.

Most of our patients want to order from us. We just don’t make it easy or convenient for them to do so, until now. Get ahead of your competition, utilize technology in the right way, adapt and see your contact lens practice expand in the right direction where you no longer have to worry about prescription verification's or patients asking for a copy of their prescription. Now, isn’t that a brighter place to be sitting?

Want to find out how much money is hiding in your practice? Check out our ROI calculator here.

 

WANT TO KNOW MORE? NO PROBLEM - BOOK A DEMO BELOW

RESERVE DEMO

READY TO SELL LIKE A PRO?

SIGN UP

WANT TO KNOW PLAN OPTIONS?

PLAN OPTIONS

 

Topics: concierge services, walking scripts, exit through the gift shop, sales, technology, revenue growth, scaling, hidden revenue, staff efficiency

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What ODs are saying

Ryan Capouch

Ryan Capouch, OD

Lumen Vision

"I love Dr. Contact Lens because it impresses my patients as a cutting-edge solution to ordering contacts. We save an extraordinary amount of time every month because we don’t have to place contact lens orders and waste time with data entry. Our patients prefer the convenience, and I’m happy to give it to them - all while supporting my contact lens business!"

Larah Alami

Larah Alami, OD

Hudson River Eyecare

"Dr. Contact Lens has been great for our practice.  Patients appreciate the easy access to their prescription, and the 1-click ordering has increased our capture rate for sure!  If our office has to close again due to the coronavirus, we can be sure that our contact lens sales will continue to grow!"

Perry Brill

Perry Brill, Office Manager

Brill Eye Center

"It really bothers me that the eyecare industry is slow to adopt e-commerce. Patients have been screaming at ECPs to buy contacts from us online for a decade. Finally, an OD friendly company made this possible. Thank you Dr. Contact lens!"

Candria

Candria Krywko, OD

Eyes on Hayden

"It's never been easier to compete with giant online retailers. I'm ecstatic to have implemented Dr. Contact Lens & keep my contact lens sales in house. Thank you DCL!"

Melanie

Melanie Denton, OD

Salisbury Eyecare

"My patients love the convenience of Dr. Contact Lens, and my team loves the time it saves them. Because it is fully integrated with our EHR, it's easy to use for both the office and the patient. I'd highly recommend DCL!"

Laura Falco

Laura Falco, OD

Jazzy Eyes

"Incorporating Dr. Contact Lens into my practice has helped me in many ways.  It has kept more patients in house for purchases and it has other features that are great. It frees up time my staff so we can spend more getting patients booked for exams.  It is more convenient for the patient as well, in case they want to order contacts at 1 in the morning, and it keeps track of expiring prescriptions, alerting both the patient and the office that it is time for the patient’s annual exam.  It complies with giving the patient their prescription for contact lenses.  It keeps pace with the pricing on 1800 so I can inform the patient without hesitation that we are priced competitively and they do not need to price shop online.  It makes the patient feel that we are modern and up to date with technology."

Gus

Gus Garmizo, OD, FAAO

Everything Eyes

"I always prided myself on keeping my practice up to date and growing into the future. With Dr. Contact Lens we have done just that and streamlined a very old process. My patients love being able to order their contacts in one click, delivered directly to their home."

Audrey

Audrey Raley, OD

Refined Eyecare & Eyewear Gallery

"Dr. Contact Lens has completely transformed contact ordering in my office.  Before DCL, even with our other "direct-to-patient" software, contact lens ordering was still such a time consuming area of my practice. I can't get over the ultra sleek portal patients get access to in order to buy their contacts with DCL and how much time is saved! The marketing software/dashboard is everything I needed to boost my practice revenue, capture opportunities we were previously missing, and free up staff time" 

Parkside eyecare

Monica Ma OD & Jonathan Renyon OD

Parkside Eyecare

"Dr. Contact Lens has been a game changer for our practices. We used to track our patients through an excel spreadsheet and now we can see and do everything through Dr. Contact Lens. Patients are loving it and staff are loving it! It has been a win-win."

Jenn

Jenn Tabiza, OD, Co-founder

Westchester Eyecare Center

"I love technology, it has streamlined my practice so much. We work less, make more AND our patients are floored at our efficiency & services. We love making our patients & staff happy. Nothing does that better than cutting edge technology like Dr. Contact Lens!"

Bri

Brianna Rhue, OD, FAAO, Co-founder

West Broward Eyecare

"Before Dr. Contact Lens we were always on the defense when it came to patients ordering contacts. We had no easy way to follow up with them & ordering the old way wasted so much time. Now we have a tech savvy way to compete in the growing online market, keep our practices thriving & our patients ordering from us!"

gianni

Giannie Castellanos, OD

Infinite Vision Care

"We are a busy office and contact lenses have always been our bottleneck. We needed a new way for our patients to order from us to keep them from going online. Dr. Contact Lens is exactly this"

Brian Abert

Brian Abert, OD

Vista Eyecare

 
"Dr. Contact Lens provides us with sophisticated marketing tools which allow us to ensure our contact lens sales remain profitable!"  

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