--- title: Best practices from the Dr. Contact Lens network | Dr. Contact Lens Team description: We share how you can scale your contact lens business, the latest on contact lens technologies, and powerful marketing techniques used by the best online retailers. --- [![Dr. Contact Lens](https://blog.drcontactlens.com/hubfs/DCL%20Logos/dcl-logo-primary.png)](https://drcontactlens.com) - [About](https://drcontactlens.com/about) - [Blog](https://blog.drcontactlens.com) - [Contact](https://drcontactlens.com/contact) - [See What Your Patients See](https://portal.drcontactlens.com/users-demo?utm_source=blog&utm_medium=nav-cta&utm_campaign=weekly-nurture) # Dr. Contact Lens Team [![A hand ordering contact lenses on a phone at a bathroom counter at night, beside an empty lens box and the last blister pack](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/fsa-contact-lenses-year-end-benefits.jpg) RICE Method Where Your Patients Spend Their Benefits in December Oct 23, 2026, 11:01:47 AM](https://blog.drcontactlens.com/fsa-contact-lenses-year-end-benefits) [![](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/what-ai-tells-patients-about-your-practice.jpg) RICE Method What AI Tells Patients About Your Practice Sep 18, 2026, 12:30:03 PM](https://blog.drcontactlens.com/what-ai-tells-patients-about-your-practice) [![](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/eight-business-hours-contact-lens-reorder.jpg) RICE Method Eight Business Hours: The Rule That Decides Where a Reorder Goes Sep 18, 2026, 11:49:21 AM](https://blog.drcontactlens.com/eight-business-hours-contact-lens-reorder) [![Overhead view of a dispensing desk with a printed script card, a tablet, and a pen, dark surface with soft purple accent light](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/pd-script-keeps-the-sale.jpg) RICE Method The PD script: what one South Florida practice says when a patient asks to walk Aug 21, 2026, 11:33:20 AM](https://blog.drcontactlens.com/pd-script-keeps-the-sale) [![Editorial close-up of a scleral contact lens balanced on a fingertip beside a fitting set, soft purple rim light, dark studio background](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/scleral-practical-wedge-specialty-fitting.jpg) Innovate Scleral is the practical wedge into specialty fitting Aug 20, 2026, 4:02:03 PM](https://blog.drcontactlens.com/scleral-practical-wedge-specialty-fitting) [![Dr. Contact Lens: four consecutive years on the Inc. 5000, 2023 through 2026](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/four-years-on-the-inc-5000.jpg) RICE Method Four years on the Inc. 5000, and where the growth came from Aug 11, 2026, 10:42:11 AM](https://blog.drcontactlens.com/four-years-on-the-inc-5000) [![A dark front-desk workspace, a monitor crowded with many small disconnected login windows, soft purple rim light](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/automate-the-admin-not-the-exam-room.jpg) Brianna's Take Automate the admin, not the exam room Jul 22, 2026, 12:47:32 PM](https://blog.drcontactlens.com/automate-the-admin-not-the-exam-room) [![A permanent marker and a plastic millimeter ruler retired into a glass jar on a dark desk, soft purple rim light](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/pd-ask-already-lost-sale.jpg) Brianna's Take If a patient asks for their PD, you have already lost the sale Jun 26, 2026, 10:02:13 AM](https://blog.drcontactlens.com/pd-ask-already-lost-sale) [![Editorial scene of a whiteboard beside a phoropter in an eye care practice, soft purple accent lighting](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/five-things-that-run-an-eye-care-practice.jpg) Brianna's Take The five things that actually run an eye care practice Jun 12, 2026, 8:54:28 AM](https://blog.drcontactlens.com/five-things-that-run-an-eye-care-practice) [![](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/30-second-script.jpg) RICE Method The 30-second script that keeps patients ordering with you May 15, 2026, 4:45:34 PM](https://blog.drcontactlens.com/30-second-script-keeps-patients-ordering) [![](https://blog.drcontactlens.com/hubfs/contact-lens-dropout.jpg) RICE Method The dropout story most practices have wrong May 8, 2026, 3:24:33 PM](https://blog.drcontactlens.com/dropout-story-most-practices-have-wrong) [![](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/7-word-patient-dialogue.jpg) Brianna's Take "If I May Ask, In the Past...": The Seven Words That Stop a Patient from Defending Their Old Habits May 1, 2026, 3:23:52 PM](https://blog.drcontactlens.com/if-i-may-ask-in-the-past) [![](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/37k-office_overlay.jpg) Innovate The $37K Office vs. the $200 Office: Same Platform, Different Process Apr 24, 2026, 3:54:10 PM](https://blog.drcontactlens.com/37k-office-vs-200-office) [![Self-service vision testing kiosk in a retail optical department](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/kiosk-friction_overlay.jpg) Innovate What 1-800 Contacts and a Kiosk Company Are Building Together Apr 10, 2026, 2:38:42 PM](https://blog.drcontactlens.com/1800-contacts-eyebot-kiosk-partnership) [![Pick one thing from every conference - optometry practice implementation](https://blog.drcontactlens.com/hubfs/Newsletter%20Images/pick-one-thing.jpg) Brianna's Take Stop Kicking the Can: Pick One Thing from Every Conference Mar 31, 2026, 3:46:44 PM](https://blog.drcontactlens.com/stop-kicking-the-can-conference-implementation) **Weekly Insights from Dr. Contact Lens** Practice growth strategies, industry signals, and peer stories. 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